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Luxury Memo special reports

Home furnishings – Luxury Memo special report

April 3, 2019

Fendi Casa Fendi is among the fashion brands with home furnishings. Image credit: Fendi Casa

 

By Sarah Jones

As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.

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