Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
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","iv":"06fd04ba3905f911f7aab390bbcf27d2","s":"9e53059473d1970d"}
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