Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
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","iv":"96f6b2b35779a5342f9497960fbdc879","s":"216d23be0675f638"}
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