Multichannel
June 30, 2014
East Coast Road Trip by Fairmont Hotels
By Joe McCarthy
Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries.
{"ct":"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","iv":"83373e9553ad8aba67f85fb019abacad","s":"42fa9114d50e24cd"}
Share your thoughts. Click here