Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
{"ct":"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","iv":"fa37ee05cedb8732627e4bd780b0b04d","s":"82b34cafecdb77a3"}
Share your thoughts. Click here