Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"3d448691511c72b42a1d9f9315fd12b8","s":"b9056016f380674d"}
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