Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"76bc52a37e445c373db80b5c813af543","s":"b93abb1b6c35af07"}
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