Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"79d1d46ae719363066c278fe459a6a53","s":"30e665d59712c1d8"}
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