Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"89b2db3493a08b44d095d46ed0a25485","s":"e873474ffcf9b230"}
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