Luxury Daily
The authority in luxury news.
March 9, 2026
  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

How can beauty brands fuse the physical/digital connection post-pandemic?

June 12, 2020

YSL Beauty Instagram campaign. Image credit: YSL Beauty YSL Beauty Instagram campaign. Image credit: YSL Beauty

 

By Dianna Dilworth

As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Air France stitches product story into fashion-forward campaign visuals
  2. Berluti lights up Shadow sneaker
  3. Mercedes-Benz celebrates International Women’s Day
  4. Saks Global to shutter more store locations
  5. Chanel makes ambassadorship with model Bhavitha Mandava official
  6. Rosewood Hotels introduces gender-neutral parental leave
  7. St. Regis checks into Queenstown, signs on for first New Zealand hotel
  8. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
  9. St. John Knits promotes Mandy West to CEO
  10. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
VIDEOS
More Videos

MORE IN Fragrance and personal care
YSL Beauty refreshes US ambassador roster
New faces cover Jo Malone London campaign for English Pear
67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Balmain Beauty presents first prestige fragrance
Loewe Perfumes boutique takes shape in Seoul
In prestige beauty category, hair outpacing fragrance purchases in US: Circana



RECENT ARTICLES
Rosewood Hotels introduces gender-neutral parental leave
Mercedes-Benz celebrates International Women’s Day
Saks Global to shutter more store locations

Air France stitches product story into fashion-forward campaign visuals
Berluti lights up Shadow sneaker
BMW returns to BNP Paribas Open with exclusive closed-room model preview