Luxury Daily
World’s leading luxury business publication
Sep. 24, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Miu Miu opts for the unexpected in fragrance effort
  5. Bottega Veneta explores duality in muted vignettes
  6. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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Retail

How competitive brands can work profitably together

June 13, 2018

Once legal adversaries, Louis Vuitton and Supreme went to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton Once legal adversaries, Louis Vuitton and Supreme went on to form one of the most successful partnerships between a luxury brand and a premium label, adding sheen to both. Image credit: Louis Vuitton

 

By Christopher Olshan

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  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Miu Miu opts for the unexpected in fragrance effort
  5. Bottega Veneta explores duality in muted vignettes
  6. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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