Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"ff888de56bd1812f03e527e181d0d418","s":"a7e4e9c9140f21ad"}
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