Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
{"ct":"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","iv":"5cd6e0f4ab3bb8cfb0568106795a7a15","s":"76e684a8f549076a"}
Share your thoughts. Click here