Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"763fea4195f73484f5e3811912382acc","s":"6db1e5ae71663c47"}
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