Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"6c69b40b559f352c13b4c1c4d8d864de","s":"32ff74dbd6a0faa7"}
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