Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"97fc13763222f80bab676e197b61e541","s":"42977693ff435402"}
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