Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
{"ct":"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","iv":"f7fc5f3350f3c5999057f4c2e8095106","s":"2d267f18a308ba88"}
Share your thoughts. Click here