Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"0cb229d1ea310e284b980cc34c1355ea","s":"1e081e3ef8f75190"}
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