Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"2c22f2e3c1410677e2f64e6589c1e9db","s":"481920becf4ddb28"}
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