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Dec. 18, 2025
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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

By Zach James

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Matches plots second act under new ownership
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam