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March 20, 2026
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Automotive

‘How do you Bentley?’ global campaign launches

June 12, 2024

“How do you Bentley?” aims to embrace a global demographic of core and aspirational luxury consumers. Image credit: Bentley Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley

 

By Zach James

British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.

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  1. Park Hyatt crosses into London’s residential market
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  3. Loewe presents creative directors’ debut collection at Bergdorf Goodman
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  5. Nespresso turns to pop star to lead next campaign
  6. Coty shakes up board, announces resignations
  7. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Zegna unveils expanded global sustainability initiative
  10. Banyan Group creates new residential brand
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