Automotive
June 12, 2024
Bentley looks to attract new members of “Gen B” with a new global paid media campaign. Image courtesy of Bentley
By Zach James
British automaker Bentley is the latest example of a luxury brand using heritage to heighten the appeal of its lifestyle portfolio.
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","iv":"09ae2747d8dc0ab1d59305b258394306","s":"f8ee1983eb338430"}
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