Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"4b53c4a5260c8dcfa5e3f85e69207328","s":"f2f62765781f20c1"}
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