Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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","iv":"1eed69f8bf90057231291aae85538d5b","s":"439cf7d42fe7f940"}
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