Advertising
January 7, 2011
By Peter Finocchiaro
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
{"ct":"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","iv":"120d3cf01d731993121147c55e604e0b","s":"15c9dd1ce48bd034"}
Share your thoughts. Click here