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Feb. 5, 2026
  1. Qatar Airways, Art Basel kick off partnership in Doha
  2. Balenciaga releases Valentine’s Day capsule
  3. The Peninsula expands motoring adventure to Scotland
  4. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Luxury Women to Watch 2019
  7. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Saint Laurent pulls fine art into Parisian flagship
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Advertising

Can Forbes really track how print ads affect online behavior?

January 7, 2011

Could Forbes reshape media research?

 

By Peter Finocchiaro

Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.

To read the entire article, please subscribe or
 
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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. The Peninsula expands motoring adventure to Scotland
  4. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Luxury Women to Watch 2019
  7. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Saint Laurent pulls fine art into Parisian flagship
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