Luxury Daily
World’s leading luxury business publication
Dec. 6, 2019
  1. Day's wrap: Fendi, Preferred Hotels, Saint Laurent and ANA
  2. “Personalization” voted marketing word of the year by largest US advertisers
  3. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  4. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  5. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  6. IWC takes on smartwatches in humorous series
  7. Dior goes for gold with flashy J'adore campaign
  8. Saks owner HBC’s insider group sends stinger letter to oppose Catalyst Capital offer
  9. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

How influence works among the affluent

November 20, 2019

Steven Garcia is director of cultural anthropology at Team One Steven Garcia is director of cultural anthropology at Team One

 

By Steven Garcia

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Fendi, Preferred Hotels, Saint Laurent and ANA
  2. “Personalization” voted marketing word of the year by largest US advertisers
  3. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  4. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  5. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  6. IWC takes on smartwatches in humorous series
  7. Dior goes for gold with flashy J'adore campaign
  8. Saks owner HBC’s insider group sends stinger letter to oppose Catalyst Capital offer
  9. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
VIDEOS
More Videos

MORE IN Columns
Why luxury brands need to get personal with today’s digital natives
What existing hotel sales and marketing materials are lacking to attract luxury weddings and events
Inviting opinion pieces on luxury issues, marketing, retail and media
5 ways to manage holiday retail-induced stress
How can premium brands get involved in Black Friday?
How influence works among the affluent



RECENT ARTICLES
Day’s wrap: Condé Nast’s Vogue, Phillips, Luxury FirstLook 2020, Rent the Runway and Tiffany
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15
Condé Nast adopts editorial values statement for all Vogue editions

Rent the Runway partners with Marriott’s W chain for customized travel wardrobe service
Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
Luxury activewear shows no signs of a cooldown