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Events / Causes

How luxury automakers can find the right media mix for model reveals

October 8, 2012

 

By Tricia Carr

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Maserati revives racetrack driving experience
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  4. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  5. Gucci revisits 1970s sport codes to promote latest collection
  6. Saks dedicates flagship windows to ‘And Just Like That...’ display
  7. J.P. Morgan Chase expands luxury branch format
  8. Four Seasons Yachts previews Marina Day experiences
  9. Rolex Testimonees take center stage at French Open
  10. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
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