Columns
May 22, 2014
Jason Squardo is cofounder and executive vice president of optimization at ZOG Digital
{"ct":"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","iv":"26ab3ccacf5de189e34a75ed1850189c","s":"d3cd0e8da38a46c1"}
Share your thoughts. Click here