Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
{"ct":"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","iv":"52d4eb022878e17fc60e2e80acfa6948","s":"bdf294d3838d70b6"}
Share your thoughts. Click here