Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"5892d879560576c2576fafea796f9c8b","s":"a984055409ca8dc5"}
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