Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"d1532aef795a3394aa88a750a3ef20d4","s":"0576db7aff2de868"}
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