Internet
September 24, 2012
By Tricia Carr
Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.
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","iv":"29c6b3e100a78f447b08c0701b9471e8","s":"165dca0c7bac6832"}
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