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How luxury brands can leverage holiday-focused social media campaigns

September 24, 2012

 

By Tricia Carr

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

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  1. Luxury Women to Watch 2017
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Dior dives into French Riviera with escapist fragrance
  5. WatchBox looks for growth in editorial integration
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Chanel unleashes ‘From Dream to Reality’
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Gucci is 2019 Luxury Marketer of the Year
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