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How luxury brands can leverage holiday-focused social media campaigns

September 24, 2012

 

By Tricia Carr

Luxury marketers should focus on personalization and exclusivity in holiday social media campaigns to gain eyes during the high-volume shopping season, but combine these efforts with additional channels to be sure that the message reaches true affluent consumers.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Dior builds five-story statement flagship in Beijing
  9. Laura Burdese to succeed Bulgari CEO
  10. Exclusive Resorts purchases Inspirato for $59M
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