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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"5a5de478ca50fe1375364098b9b7aa4f","s":"bbd5f0c2f7dc64f4"}
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