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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"5b5e28b2e0f3a642c366f211a70f53ee","s":"939c8d3a8833352a"}
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