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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"d9065a4dc5b4233f4fa425745bb1db4f","s":"833bc22551add6bc"}
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