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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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","iv":"5363886f6b59b6a5e6c70dd272a89c1b","s":"d64f5020ef411fec"}
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