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December 5, 2016
Despite mcommerce’s tremendous growth, monetization is lagging behind desktop commerce. Source: AppLift analysis
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nlzS6Pi\/H25D+REAH\/iW\/QbSzVVXDmI\/rSx59GvCc2O9DZohUvnDitFtVv1tn+xLiwUryEcpdVetAJbai4846\/ctaE4rP0DO40LBznvYeOgs8FFeSJZsW2dWnm0oOInaIrZy0Ddni4TvN0kvRX7aYtPwBdXkZxPQl8n2eKTy8tCfLny0CdoNfXor2w+K\/KaodEDrmUTgKKAaN3JQ4xgI27Y593bN0cKmNJrzfrkNOGvAfIXAF+CO1WAE6tnEYGgH98lk1azQ39LHwgg9EYuYZgY5HccyeklQPvvGoj4w\/hDtotGjOyZK7uNlS8HU7X21x4\/CSLjuCzkflXfOXcUw61CiKvC5Ly++6Y23m1wqX+aGDe50Pylcoafq+Q+VDKriy6qmAUo\/qW2aVLrv+QGHTXefbR6S1wxllORYv4DIq8V7U5opTSfGq080U0IwOajWi6MEnj6V6W0UOiS8M8BdK\/4WgggrFf+yyus4pWuO5eGnSM93Re5jDBLnylE\/y9QkAxaYfJ9iy64RhvvY1LPU3XW4d2Hn8JPiLoitSksGl1GPPF2Nxo5whzXbDg5zFYfXFwwNwQbdlPYSXFaJrqkD0ru6h+MEdmJJ5wQbRH7fHCx2z3ANV03cNzFVZz\/Aosbv2D1jAKdaByDxyT73REzQhsLMCQDGLIA1Lt9RbkzZsi1z2ptoYdDPVX0S5hv\/\/VNzKvHXTLiAPIN7fJU2BWW+J9G1tPNESBL1gMb5NP+0iqaa69T3+i3L0pSRzUafFYSN9YJ457sQ6Z4myuau5O8eb8gY+PNdAu8a\/RqxqnIVri1GnjuMFvoE9ptglOA4k5V+qNM2uxne3z6v64DrCrEt36llDzZEkj33gQ6liswpwfkdZC9IT8MCT0zF8CEtLt\/zFkiWEtJ2mhGSHveP3KtCdnWa+pjCC6+3vNUUx1ABYzGpXDMe7VM4HFvk96m0lup8VNm8w7jQW18GSpFDT1DuLR1Of2qZbFdVDGYRFwVxIVyOdJUE4lPm7pr9j71GnJF2lVJTHPQrMx8+XVMikOrt2CctQ38w+DSYGo+2ya5q1NyWdswFJ4erwbe6x84wtIPQ1c1oJQJBa3iSeLsm+tP73EQyyUBmWeAvHfAEGDIbCxB9XPdS\/Zr4IMazzbmZGtYwNBKORVwaPu0SdzwpHbhVjn4SGyhOSWYWE70NwZTNJ3EgyjhbdBs3SCotX1O31Y2A6Cy6NpMH1Y7fcXvMtjboai6Fn2Rq4j+7omXo2pl\/d6PjqgZ9B4IX5Sy33Z5C4HrosMg1sbCx6VpGdDGcJ7SFGG9E9vBE1FhKQV+6Mowrs4zMPVmq8ikX3kAULqnDTADzX9g\/Z2e3Ojuul5aw\/j1bCJizBrX1c02IDXsDGuF4GbeXFz1SQK\/rC9v35Vx33Kffd04G0GrVBo2cPrOqvGoZuz6yKylKqgozLEqCGlX4diqZ18\/Xiv5y2yeaxbaI5ZBvLXPN6oS75iSgrY+CAPVEUd+QdD+12Z100csIZqZ9iBo4Pd26exHw8Y\/zL7cg\/cCEl4gwmZhR9ZHKsxDFvwx47YWhdK\/pDzN5b7qNpx7Obq+Zte+zCSi+sfSy039iE0JGqwGSr\/lj2F9ZlhfrjBzMBcg+j13e+J9RAMPZxmhRbwUEwRrqGNDCUAAqs\/NQjpnbrMfJvsz7RuddEUSZQXmsL0cwX15\/TZhpYe2EUjoDOBgqmagcNIZSJqKFMNbscsLnNJzL\/9ydCOlBIFksEEyr4FlF6BJSBYuISOlDWDc0qLfmwzyfmmheimdYjaE4XWgkx9xEwzgPAQn1aGzEr9m0+3vGWiZvs5UO2MHB1cqvs1EH3qg12tIPqVGnXz68yxQosVMOPwgsAR78lfcjCkHbzpBzMXIMeZLSEcyM3ge51Ak6KV7U\/9weamJVjLLpBqvbRRgpRUoHXLnvtHLn3aQKNhOMnen4Jtq7Qsy+au9Q8I9tWdbCOCf369VPT0x5EWaO3GzgByOv0GOxPwddl9n+Oa+WKB4thTtFy5rtkkFbaVTzWEib63UJ31OWlWifiBviwog0LzgRn0SLnxZy9wxhHYKIJK48pnanN6VoyU17N83cq6b0xyHphEpQLRgskOdecwkC\/DsF\/QGY74jvfWqRE4wGM5nu\/BONV7+wUuKogvVC0Sg0hkdkE7F6yXFFd0YhQWUAsRg\/Mmcgxo+dXJ3zawwNj5xmEM5JivLYVFMfVZdbrP5s2bGOQkNWeDGB4lPaGKK22zW5L++pBqIXAuY7OhG5n5rJuC94xBRFvjWIWm1CFpXhhGDgfj5eeRYgIXJJRtFH7akvcDcOKpvYpX58USjOGjo7Gq6DSRU8MWd50UL56CdK0t79YxVDKs9EaSvwTSoFzBAzzqFebQvZUeI5Yltok2GXt5n7\/jc7mM8MVWXkmOabyd6w+zlwIuQPagA2CPIInecSSQ9sk\/HfZF9I7x65TRPw4rIhGIq3alCmwn2p9urXyj+A8SGnc+6p3yy5bQO43ya88AX+WDa1WTzmxxcLKGCYSMG65nitNtMi4yIaQmoob0zOaX1DD7RPpCVT0sF\/99NBfY+nmUvfVyvlqOR4IlwkpqNxvnls+j0xoSPxGqDPoyZUDlZ1jr423KzIziFnNWCJj8RMuQ8KisykrkxXaX2Bpi1554o26GqdCaEiIorMo4gYbp3gtqQA9Gvi1CrWSNSXcZtJNxGQbG4TQYxuqFQ4MsAZ7DzzNzRf58CmFh4CaMHSXZCgyPRHzNDG5dMFy4iULvJOsYjyVI7wraDdz1VTYaxaZvnMQts1LIvxSoAXJYN1av2O6zfoYJDl1W7yLGdUpD0XrfqcaWHXN+WIgiDTsCaaMPutoAgvjfHEJHke6IpCchntnxeiPT3JzfyPOcPto0glWLjny\/j8GcTg3Cvhvx7DIVMZBB9\/NlMkelxkefJKd\/pWe0i+v5QOKRpP8gwwv\/CQ3puj9jA0t1+AwGLPv5GdzDNPXEnMmrlxPnmqsQRCHjt8TB+o1+P\/CXx0Z28KY6Jl5Pvzitlri9olJ\/7w5rdqDlGgoxrLno84iJxlZQXcOwGZKE3Q1fB8gtHFy5G0eJCiy+ri8azqUA2JaraSIXzfg6EhU0\/vh\/LF3JZUgULh7D1gh0U8KXmLi383hXtQgJhSx0iGGsbgdiPGKFximNuJKy0WhdJx5VGdikTCw3V\/pgWeiyWBYrxlegz9HOtQJ7eYiCxToqrFjXhZtzoa6pRMCiRzP2JejLxFnfGmJdUarmOFEJOkJOP\/08f2tLDMG78tS5Zs6ECOdv+l0R75bbo41a8XWpWTeLclZS7pBmYFYHMsyVzI\/ZFJZKb2+tYt+ksJKZYkrNBAcAyi6qzxyqZoeDePLwpsXhC2Ztkps6wz4d9RkFiazhV9FmQ7I5Cox2AttHJapE2cjE9tYxD6gco6oJyC8igo\/emViw9mD\/QyYLd+4\/bDeRYC8WGTssdH2SfFLqnje4dZpRDicgfFToqDp+N13UrKCtt\/h3kI71T4gsKgQZ6YQTpsomHJo1UxVWcZWn8UDgY\/bXWjN4mXdaXJNkuI+KWDIDN4gWDIrujMcNrj9EIh0QEJ80DNLkBlJFmAUl76vhTmyJsO8N3RfW9Esfq7fJZ2MJ71r5x+s9DoTDwjPA97d+t0gEQUFTl6eLlpXgSysac4YGj\/twcKKl4KGplNB0+7s9eOwr1vmi8MupWPOo+snbTr2OqcQ0Y9Bk1VdvN4sE4h7ztRy1nykoCLzR6di4bGPxzVcrRiv4k3Ag3ssQVK50uScaDU2sk2OHfrICqdRSN32mu8AAx2RdwnLJW2R+Q+1YgetVVWfZ+5O8eKtrvpEwg1\/t4IZGd5bE7N+cQWfqUjFrO0gnuzfqELiSh+p9XVc9meWvSWxyP9WykbfLGlHTMXZBzQXqHmgx3\/xubZ\/tvHgwsrX1GeJM4pBp+NjJU\/EWUKQBlaHXwimLKWivkvNL6Jkt8Li2YFlPnTE+jmgrsy6iMaPv6GF13QEtz0Vd\/Z4JWJDh5gSfeTHu5VOXvv8t3ioNA67oavJszLs8syLxjeBN5cAv3KhyICqOhfcezNDO0f2iyPbfdiGZHUMdcV54CnlPeIptd\/4OtKbssQyaXnbrIYJLT5D8d4WX4K9yV+5\/Xabfay6pyCrK7y1Q==","iv":"501847bfd543b2b55de44a4b87e8ca2b","s":"659ad6837f2a7e67"}
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