Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"d3b78fd807786a1bfe1743ba839478aa","s":"9930bce1a7008627"}
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