Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"e19b6bd937ade3562e2d055ab2ae270f","s":"bf658535d18dbc03"}
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