Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
{"ct":"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","iv":"8993356207b853073338f99c1a716e37","s":"09ffaeb6d8830d29"}
Share your thoughts. Click here