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How to avoid turning the luxury brand into a commodity

October 7, 2011

 

By Kayla Hutzler

As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Kering Foundation to examine violence against women, children via new research program
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. Versace announces exit of Dario Vitale as creative director
  8. Buccellati brings retrospective show to Shanghai
  9. Legendary architect Frank Gehry dies at 96
  10. A. Lange & Söhne opens doors to London flagship
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