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Feb. 28, 2026
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Marketing

How to redefine luxury for Gen Z

October 5, 2021

Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock Some brands have successfully disrupted their previous business models to gain traction with Gen Z, while others still struggle. Here’s what they should do. Image credit: Shutterstock

 

By Daniel Langer

Generation Z is rapidly coming into focus for practically all luxury brands worldwide.

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  1. Wolford seats new CEO, chairman
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  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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