Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"232fd2cddadb54992b35a46d78fa7eb9","s":"70346cf9c729b85e"}
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