Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"bbb4f270bff34432744ec8383bcc9766","s":"6f8f216ef0a69f28"}
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