Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"cd58f9d13e3af755a677a764b476ef59","s":"ea40816fe5b020ff"}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