Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"c6eed0a209fb1fd08ef7562e6f1fbec2","s":"c2d8f10a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