Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"5ecdd17a5878cc98a06ffea6de728ae4","s":"80165356477dddcf"}
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