Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"86e8d41616eee9b4ebe7ea3e17bf2349","s":"6b03a13eb0124b68"}
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