Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"51847c4177aea61d259015d47dc34e8b","s":"d0f6542a31092e96"}
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