Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"225628ee6cd7c6b070b978609978a8e9","s":"cee28b5b7fe381f2"}
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