Watches and jewelry
May 5, 2025
The brand has partnered with Choupette, the beloved cat of late Chanel design magnate Karl Lagerfeld, to elevate a collection known for using unconventional materials. Image credit: Hublot
By Amirah Keaton
Swiss watchmaker Hublot is staying rooted in a founding spirit of rebellion with a marketing presentation steeped in meme culture.
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","iv":"f8ab3ad2adbe3c27952bffc1bb659a9f","s":"8f810563976e8f9e"}
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