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Fragrance and personal care

Hugo Boss unites athletes in new fragrance campaign

July 2, 2018

Hugo Boss enlisted professional soccer players to help introduce their new fragrance. Image Credit: Hugo Boss.

 

By Sarah Ramirez

German fashion label Hugo Boss is teaming up with a group of athletes to introduce its newest fragrance in a campaign that speaks to passion and ambition. 

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
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  5. BMW M seeks out partnership with Street League Skateboarding
  6. Spontaneity defines Dior’s fall 2026 menswear campaign
  7. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
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  9. Gucci teases ‘Memoria’ Fuorisalone 2026 exhibition
  10. L’Oréal Group finalizes $4.6B deal for Kering Beauté
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