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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
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