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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. Saks dedicates flagship windows to ‘And Just Like That...’ display
  4. Ferrari introduces new dealership design
  5. New marketing chief takes reins at Equinox
  6. Vacheron Constantin opens flagship in Seoul
  7. Bottega Veneta casts contemporaries in anniversary campaign
  8. Ennismore signs new properties in Mexico, US
  9. Beachy takeover from Le Bon Marché stocks luxury exclusives
  10. Rolls-Royce celebrates color via Instagram to popularize bespoke services
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