Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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cGWXjlfUlSObwKMRogFRTNgrD5dtOdoiNnhqzDUa3tYaVa+Rm95rQaLB\/HzbNp5v5JQTli8bSCdzdoVU9MgCNbl+l4GaKpLXxagbalv4ZiLgIMdUizowNL83YbT5Q5plVP+8McxSPADwIyjkrK4zoxDF0+o\/xfM22jCpl5f+jWgFHf2yuCMUKtgnB2yVHmhVyo28J5M2emzSEeJra+ZmEeCgXmnrac5p3Zxh0bb8WEiOHBRdedWW+WOx6RAaiL3lQPxRbGApwk7gFwfVhJJ+MPsLKQpP9WUqRvQosiwxHWYbLzQBFKQgqdB3mYh1pgxafLCdAWmy7bmYM4ryK\/lWcm1+Gn+5KgRIzUFbG5Ej2QGKrydb12ytRuw5Gw75663NredvoNlXYN0M6tYqZ8TJHnpPVabREKJilBBeq1P7nuT7aZRg2kxt1rC8oWoDcyJTSIxG63PAIMrrkk3IZg3c7wLVI+eKqKDjWU2TmygEb1LIIvGGZDFvje1tTV0ecAXBoSmtAkcX92hmXiCXpCqLt3\/2LLNThL1Y4Ycv+pK71PI9n0tqF+t\/fYNhrUOy\/aNdXxm9SF2EBzpZjD9yoaYOVvcO6iqPYMUoASYlTnihZI8DvPdbcZdVQa9Md5YgaXA7lAeYnd0XSUlScWExZwoUH+YTL1h8DiEIWkmI1UDw2k5bxnCOUYlCeFpMN9sphh2RzSqQQcwnfoDAVG5wDnAsz1b7GcZsa0UeFoByl8rkiXt6avVtjUMKMiAS5h1ABmxpLMgn4hbstXrLCjCtVkgH+O\/IEpma1GHWxE2GIjzASe7r3nkCdRmSvZ+NLRwzecbyMn2xRGdO4ayScCPXgZgCxqD0CEoF2ZYlvODlbIetaKyK3yOHBJIUVeEllcR466lSUiLJmiOzN+BM8kaW4oUM6cWIQALQCV2VVBmDrjk3A593gzwKrORkeAkfY9pIxc9d3MyvptC3JVVGsOkrtfzgp8zYLt4iJJAl4EfOEeEns9Lhjg5Ud4ajh6AzdiDed9o+NmGhEpDJfmfEIBh6Wo2p6SsMcjBubnTBFxE0iWZk7Icc8kfBXGXlVIDZqkgzJyziAsINTXepvqjlMXd8VKxOc5bGOBFjdVKz52Qdjrm4yj2Q3cnuNUK18EGh3vPzUUs6NGF3xX0iabFbWhz1FuKWMhxVn29L+bI7hD4bHjjof4cFBPZpA2cfDkqgz8xg68Fnng3EzIAuMzw2SmsqeyNGcqeZtrSnfMLeb4mwRuZu+FlMj6xzSV18\/SAlHSJ7lBBO7ISGdFWozcR7dl8wS6XO6ouvMK5l5qVuI0Q42LFY3r4UQ6c6Ouu7x0DuvMetr\/a+j+a5Kdf+wLGMsep94xRKQuKYa25dLN1L69mcw2smZXnhc3GUkMrr7hi3iRW8DRS8pv7UF4ZzMaNgBtEmmhzvAS0z8muAwDHI1ljPnWeqBK\/rNw538tzdcJIbZTo0+RAQQWX15NB2SSHeIFg1pa1NvDc2Qu2wSaV8rTNhuFbyUlmfzuoy9Q+FVEnoefaCarAzp2xAEAs83M4rBwwZsRd6Tr4Y8iURIccGcGOOxJbqSA\/laBktf5nKn95GWBGA9FzawkrQ40P+onf2e6fSNPQM1fERBTlJCNkzmi68rS6HlJrsOQuM9s8koXsDGJKez+nVYlAeixOGrk\/w9ZsEsvjGSgg7y0Tm6jsKM7OK4b5wEHZs7g6kbHeez4dL\/xkGvenwyWiPAawlZjX9+0RVSVyo+CKn55A+osvLDRR5sGuYBUSsExWFNXn9Hx9r5RTXyIUt68mAhFiauUDv+1Fw\/O0xqJfjcXj68glddXKDZRpYVFAhIctB4ZXEc3aSxNxLr\/7CTIQc6S0q4rJeM7lvuFIBKk5eB9IQx3VEFqEjHQ+\/itNs1Y3ngiggbTH0e8zPgMZ9OOph8SkWhEBjlWqUOMmaZxcFEjP9DK2jyb6todbvDlSZV+eqC4TLGb6JmJF8wzP0\/tCBb3B1Ap4JrMjt0kKPw0e68wTHoeGcLJjITN3gK1XwzOHGXIc11vogrB\/G\/A5vu8UxxRfIOX1oYYzttNwHlV4GxwLdKWQC1Fpu2GsRH2aeS8naAYy\/iDDtdDQiUMKewSCM9o8XuAdV1v0Fle+CZyhwmCOO6hJdbT\/RbQa0WiTgNCEfbLUMU+NbrUrS4bKj+radez9CQ+b3k5VrMttVEyyENoAJ3z9QgiUf9iB1siEQ+MqRxeJKizIKV7ypI3Z851xl3V34hXPtsFxnTTB7a7IcSjJUln5nRRlPSNES8JwH6sZmzK4K7\/1NUqwrV1u2x2DTqy\/YUe1kC+FOy2Wd3ohuzh5Kgy8ZXZs\/625Jy1BrpE1a1gE8\/Ov5jzQF+FDgrX5nTpFEZWPtNC0Oqvgz0tq4l8k0lFkYmJOIORRsCV3GCQvDxw+NEzzc2z1JIsbwW3harDHzhZ+4eh6cIqdxWHl9tfAOtlCpnk1jYaqdo1E6STKOoJLZ40i6Uzxh+gkhgwpsyL\/ULbpoHlXxobPjxTXq68JlYwAUHDOvKXCa2DrkaAUTq+Bnc+s0FlE7Vt62AxLZ22pb8BJeEcyOaO3KPuB1jCCWWdQpjl\/W3RSjVFBsbSJfNZf22lYgI\/Pr2n6s2cWugdT6k5b0YOGcq16Z1nuWtegIXFr6ZifHK0KYN5G6L0qlDwH2dx7hRZOM3q\/fWQHYehjhg0qRWPgpmA\/3ZqRnzdJgI3dmIGAkEjY0+GmaCqgqvl+yGiF0RWltKlli5F5MKr7lNpdRnZkKupyuDde1D1qCZ4C256+CN6v\/eHaoirw6Pq0EMvZYnOaNeCTPPkbUjUKvb7VD0LjMmCOWcbUFnyDGrHTvSPPFPOABDbMllO4tZmlRTy1UrEDUtMbquTFQZy31LNPYj7nJaeh1Xez9H+CwaeiomZhLJ\/+JNH1fT9XK3bGZEwxsD80xDezTi1E+lMUNO\/uQsZIKHSoeqsqaNFjkFb52tZDEUTFUQ\/uScOdjn2\/sfmMZZ0mERLKVoGDydjN6xVNQK2EG643jqMHkT8FYGAFqPnZR6Z5AXDefL8uGqUgzSl8ycGCc1MZV28C7jI3NawAMvU1fGeI53Qo9a4m3B9tYepDKJKM+Rt3f0hDmn1vStVz5tAjeT\/Xg7nQc9CYxBhkf\/EJUWPmnTTRbWQhF\/gYaoyoDz5bOhexBGYM56y4HLbr19ECffiyCNT2evHrtnISu9fSv1goXzw9rKbmFPCYwiGxrAymm5uZx3ptiYSSZs5P+bU6hI3AU4=","iv":"0598e0c70006735502788dc90bb19f8b","s":"f86b48db2528e9fe"}
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