Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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exDhmGsUfcZtpefnrcHo0VA2ryiVIS3v4iK6JEPgy2LRn84PZc+2f1XeAwPTpEnrKLa9T+yihCgWwFvocCmxE4zLTE761dnwxf+cOCbloEaLngNyDoTNtm75HMFPSrAkuCuGpuw3uncN9wz6xpb\/CREFXWlERkRhMQ4OYpxTc08kgid8a62UPrwO5MoR9TmohRxmniVbvmigziIjNK7\/YgVBbhVpeBaN0p1uG6dLrnHJBJGcRbxFWTLtdQ4GIdW1Atz5sGIhXLZjhjSGimSxT6zvgOREU3yMyWGfXiOWvwAekWTXQXDiEtIPi+ylqKFmTeejFA6WZMs5A2VylLa\/gsYA3XHB8Q0EaQc2\/lqZftakIoUodj17+rBM8hWOKESNA29KdIKL6\/RMIRO7dvQ0OcXsOUuG0Xo3q8iVAFjdYOIW6P8R1BoFNCXNeDvbVbKR+MiAZKAqyQ0VpTrOgieESVWESSf4JYSpvkVB9W2XKBv9128QQFDSa57lC8PuBZHW8X\/uXACFGJAC+0C2OIYwOx1W9xumoS36LMoFrGOIasLgGEU1om6EWZVOn4UdPSs3Ar5OloFXKHpUC8\/Of52ASFOQLse+XSLkmADlwmGKwKlRCpzifwSc0v8jgvm7tcw3gc3o5rq25zw27bq58h9RwPuo2K8+mwgu9US\/gE058T5RlwVXbPRSFEtGXukcknQcNrKcoWYlmCAKySIg7RR74zJPGo2xlz+5h6FDliH0nMY+ZtxMizUWEtTWHyFuAQl5Iv6nvotMQ4eI4bbaxTgfDP\/cT9trez9xTQjXDO8hIiphUPTL3kCxd8QRUL7eVcEREcgeuRoCyJboMLPZVJfifr7UPi2r33iA28uFHeyFY0gMPycrwG9fYjIEgsSu01vsvrwVurmGVJUrypYvdV8JV+m6DDL7Nrcgs5izpZLF0DA8K0N4ALnfiWsleXPU6nex2vj8v9fdBWdRyb9fY1FUPwtdd6gcZazJnDO4Z3lmloGvCcjL2HVYRs4eNLDiaNlxsf0fnpl+YQjDBmfvATZFjqNqscpe+0ErduAEU88oi30pES\/rW6+CYkpwVXFgA9zTAkZnuz2Sug3Rw2yepKdz5aRzd23FcQbMChZpwk53sADBQF40lZh4iveVgpF5kmNA0dRSNzJ4PvClL2g1eQZ679EC3WgUrY9eTUeuLB5zP2pGsc5ZkRi5Qq5\/PbZ0I80ev0m+EOmZ3CEa7pczOW+yB\/SYLlPJvutnZc\/Bv4biM8O6f7GomOUah3apJCOAZ8NvzW5m97qbPqqQG6fbSci5eNu1FY5bLzOtm618nrsUxZo\/WEkD1091eUW\/wRv2XeA7d3UoV13ElRk0LDoPZJF40nVpQioTaiupiOBOukFHsZNFn6SUA72UipYL4wHY8mQ+14SWlqcGoQWxiXo4TmOdzb3QvfvRa7x6K9bzBFeFP2m2zuYtH+Q2nq7iasrbDdC+wpHP38wjkgmwahd2jZTEfaFNTyv5XQQYYrKKm7pUOcCMM+Mxsvx7mVPQHiWgzRPQlXwY8IFiyzYniE9oQoRzMqFGUV13\/kenzSJhnqQ18dkYClR9H8T9P8gg+6Kdi96HU9aAMXI\/g3BUnRMonhNSSu9NXIL2Mjgkt0IgtzIOXKqja1gam3AHzKtgWywFToyL+LRNL+7a\/\/Ql24IdB7KDLfvgBocJ81XRnrIXGa\/dWC0Te7HsCLgor94FMDYn5x0ZYVReW0\/gBe2RgHgJ1IaspjSCx4isZswh9KnBGsRVjr6eh1PP6ConsCyLceJf9Y5JfTN4UVd3rJwfoNSHgfplWPyZ6qikKr7WhDrjm4AMThhffETgli4sLZzI2LfVRB9KrLJNknT+wuqpi5jMeAnTimUowvaI4CZBitKAzBzzFU6o0czjJX85YHBq4A61fnXPp4CvVNHC3me\/ZyZ\/1YQ\/3uztIRVDdz8Wv5x0PSv9nllVq9o7hf\/BQsfF5R\/FRoFOVCl7lcVLHDsyMM1aYvy\/EKGJJsYkgjd1QdvU5TBnhNaoVicBO5qGHnchp+RzYxQAjEe6Msn0DJGrHgiAiczrlE33S6eC4NgcPHj\/QOUCxIaSs2BomPgowyJeUET\/aLItULSXpl0AXLmpu1QHsVTiBPxKubx9p41fTcFAGjhpoPDzsXBT\/nAN4+3CbdSRrsqWO9JyhNPMOo3JJ9+fyAMPxkBSKuVjR7fJIG2+PzX4N\/PQa9+C1JXXBXwTRh1pai\/wWfQwCjg+wz1VwLrbZzu1JRGteqAbnjMrqAaAv6frDV7zqtPElDyNU026hpckyaqAO3wGBwnwbaFwOke97pcxRecOtCcFF3BjHpVCSPx4LFgncxW1CsUgQ30UD61RQSCIen5qTJkBTgHaUQaHKlEVHdgLjI4CbtwqF5vMn\/dSA5RYHJ\/9Q3EkIqKUqSi+jco1GIVwVDw5fg2OdR5TzDAuRtPXkZxykfLmh9B54jfxTiUI2njE7vqkXAIqePyr7o8kfmVIEoQsznJ43v9d41xMw+kmG8QY35GVNBzIY2\/G95DdJ8UESFLPKvqXv0Hu5PcmK5JtFSHUKkqs2WXpNzt6nGfmAKi+HQ83\/7JIu4wxfiHGeNStuctHInTSoGE7PyT7QNgauaLs3LRgjgVLFfSGcSDEEkOReO6takeeZT0bitBXww7oEt0EA\/ObKonOUn7D2ibthZJQ1M0JSVnS6WBYt+MM0cRqGPP0ZfgIDh7MEtSAWoU4dqTRdKPKOosiJ3\/PQUdMlTudxJD8BnNfJ3V+E94TcT23sama7rO6y6tu0UR+02qrjtbyvIScUaRXVJkOVTfe4UZp2tUrxCk9oC4Xcp\/4BAkzQq0HpA9OSpj\/wUxAqEW4UJQOB7CurYRt015JXNpl6t7B8Ek3NVo5xzK1biUTdCWC\/2wAfSOwGk3oElh3+kw7N1VzjohBHJ6KgrMgRZNjmWlZ8dENcFO33ijFVVdWjLdp1Vc6Rwt4efv9ivX5Hkm9BiKARXSX\/kR6lgNDDPEioNqzuULgxMABQW8giRMhoxMe4lrlPGkpqy\/NZXoqWmhmtD1joOIGC9u7OtuoCposGhnEUNbAWZ8PobB9Z90TCokQkbDoOS1wo+KcO3KhXkdJ2H3blLnA\/91bN6zqq55fx6VFGwbe79tkPY\/DGK\/lgt9z95VArtCIoxliTY9lWWV98JX4qOh+74FRarso8MwdTjELMotxtaUsAhj7i0ituhh6b8saoaParnYcyzMHxBfPZPNyn9asZ\/Y=","iv":"5aa69d93eebfee799dcac78db1a581ae","s":"e0d4d6b09c675705"}
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