Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"78321c69c5d2b7add8589a645f8e7f14","s":"2fc55d5251c4f165"}
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