Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"84c84e6a41142737a39c7db8e67e4b8f","s":"7ba843441c3eca66"}
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