Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"ef602c899ed691e78178dbf6275b6ee6","s":"82bc3b3bd7395427"}
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