Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"7a7801b7e3d7cf3b8c2287f65091f2a9","s":"3ed295a1464225dc"}
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