Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"867b5f88ee456365a34ed70e35495c50","s":"96987af3f627acd3"}
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