Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"6bf7a9888d3ad2f002e58395cab58fb0","s":"5868b97ab6cc5498"}
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