Apparel and accessories
August 4, 2022
Since its overall rebrand, the company’s Hugo arm is steeped in self-expression and confidence. Image credit: Hugo Boss
By Nora Howe
German fashion house Hugo Boss is defining what it means to be one’s own boss through two new campaigns hinged on the importance of embracing internal power.
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","iv":"9a90bb840890b61c5f4972aa0489ef1b","s":"c2496117834c725a"}
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