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Jan. 17, 2026
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Apparel and accessories

Hugo Boss opens in-house TV production studio

May 23, 2023

The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss The fashion label will use the space to make advertisements and other video content in-house; the content should appeal to the Gen-Z demographic. Image credit: Hugo Boss

 

By Luxury Daily News Service

German fashion house Hugo Boss is championing a move to further connect with its customers and fans.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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