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Feb. 6, 2026
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Commerce

Targeting 2025, Hugo Boss raises fiscal bar by $1B

June 21, 2023

An update on its overarching “Claim 5” strategy sees the company reporting significant market share gains since launching the initiative in 2022. Image credit: Hugo Boss

 

By Amirah Keaton

German fashion house Hugo Boss is making attempts to keep the business’ momentum rolling.

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  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Bulgari Hotel Roma introduces treasure hunt experience
  3. Saint Laurent pulls fine art into Parisian flagship
  4. Mercedes-Benz highlights 140 years of automotive progress
  5. Cartier expands Clash collection
  6. Top luxury campaigns of 2025: Luxury Daily
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Luxury Women to Watch 2019
  9. Balenciaga brings fall/winter looks to NBA 2K26
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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