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Editorials

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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  1. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  2. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  3. Force 10 collection leads Fred campaign
  4. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  5. BMW M seeks out partnership with Street League Skateboarding
  6. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  7. Dior reinvigorates Miss Dior with latest floral romance
  8. OTB Group’s School of Craftsmanship enters fifth edition
  9. Mandarin Oriental refreshes The Landmark, Hong Kong
  10. IWC supports global marathon to prompt thoughtful water consumption
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