As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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wUEqka5NkVYRYt\/qlmFC7j2CG+eIiEZMnb4FjnURqcFH2VzdlVEVruF9a7urH+4IDgLntvC6RcJF8xxr3nG2nWTR2QOGUEJELE4zsvpnbWsV02l1ngmKj\/j8cHS24eC9Hi0vNk3+ZQTzUQTCDrhXKxBbhB6\/l4t0iQHIqEj+lWEOo8udObA2g57b0X0TTtOj7TLGcXBnhxxMpfuovcqe3ux3YL5IOGeFHpVyFI+hVgcqeE3ivIVhRrc9xi97zyawNCjJqK\/FDqMBUdb+nWe6lNoPJeJStN8\/YQMY7qd\/44DF16t6LufqpBD3\/JI48ZOcjCfJ27WdO56q9h3ude8q5mT2BKm3bo9jiERePA8iJqIJ5PAZKEa\/XFRleXcQZ\/lg64H1WElkrt9VdCY7E4JHlku8iV5rkhjMj194Tje4JEXL7QShaOD7sxIBWwHin\/iIGNndc5jIo1lCKgXMRrt+nM\/efyd8fGQn6f552zLMeEAntyH\/7RfLZUpMMV2A+N+F4T006BFALJMl1uSuXOdnEUA4+wp7HobcLqCSXePn+snBX0LfjqI8gwfFxl83nXV7Z+nHRjFz+OVrdCy+wyA4i2kCqaaKSBwSgWQlhOVK\/ynM0qSvx2kqnA50OCtYsBe3TrbZGYFQbdDZIITgaPW2rcx7hcbRYPCyC034KxpZHr9l9l0u08lGX1LK7pgdnqFDAXuwqp4ez+SEdxvLW3PiuTPDjE\/nLrTmsnGursC5VvLJXY8rsrKZfdCoYLkO0oDeSE7J99BIyJImD6NgcOIxL3jq5R7gg4ulIGih70DBC+l0ua8cPNSY\/V1DORvDEQgwqBRsNXKgN9kMZ8lBgy12JqMFZcHtD+vnTt0oPFO4SwM4\/yZumQ5\/7aVCWK\/I\/h9lhRoQeUmL8tgWMOJr14hzIQshunTWiZL3Uvwrn4L6nMiit0ztP5I1ABm6Aas5aK\/lmzaqG0LGJ2sSgynnnSYcA\/nEeBcU6WdGqa1Rvqki8b4BTAmNUQRhCBlDvfYN7X+bOjEZvKDJHJUOn+F8rYJL5oyD3kgw7MylbPqc9920lPOAtE7IoaF8G2h7Jzfi\/zVVc4IxPm4fK1no4sxUhv6ygKhpjAovIOt93mPKl\/5YvjT1b85l3his+DqUGq6wIQ\/oWDTDgcG3GKtw0iKZnEmP9ns4fxlZhVQ7caaVTH2KdefWaB8265uHP2xLpkdDWbVp9UWU3D\/nNeD7zKLjiFNjSYlLft9ZJ7a4puvOFchPV9f0mbVdKD3xCaMd7AKsJcoB4GQKc76I5JiysjtifvR0JJwG2zoimPKaRE8qeVaa+f\/s4zerg+CrrxKxSG+NE8rbr+fhljVpb4MBL6tTqof\/M+m6pq63gZ+YXIGFeDQ40hTFdDi9V5TUqi50UujPompunwcox869V1mJOK2Ud3DioadhNe5qbbkzeHy6oRt8r2mdAovncRU27jl4WBbZJbCH5Rd3YWU+5osm\/d5o4JvuijL7vQgIYZn3flf76jm2ez4rktYYmOXuej6GfP1keOFTE83ZzACnxoxcvlw\/lQZX7JkhGP\/gM6yrU2dhwvS7n5l0yiI6opcAf46brbh5WfUdslWn3O7zXu6nwg23J5vvyZLMX59hH71P3D9vCigALOnSB9v8F+iHFw8BGeMJlirvR+fDttGBHr3Hq8jAWn50FnOKLByi4J\/TyDTDB35NB55pA0AjYtHOHYmM4S1cfDOiz2FlsxlEkMB579vUn3EvInRkI0RRTHeaUCtbwSwtHDVZj8NFyqxAHKb6x5zcQJdwYPsPm1kGmy908R4DDW8c8h+CkjKq1rQcPtMFRXhv+OmaiEpl0ZIzigHhJeFPWfZDMW3ebfcrBoQ187x4sg+1eTF0LD8GN1xFKAjT4GeEYyi0OJ7yfTztT+L7jp4rd8\/gYoxLJ7JA8Tz73GPHD3QLLdnyMFQiGmU+5oviVGe3JQ0IZ5dS0fTwkMFbxGL50GFjtHnPUeOE+u0+IwPwkrpEBGcyMQKx9hWBfvLke060dZ+jmuCwAoNGjyKX2hnWuHtEDu1VAQ3fe8KF1tl7Iqga4WnWUUZrvGSwsnd9mY5zA\/j6gO9Pt9h9LnSUdTrh1QruDjICsiJmT3AFjXgn6gWmO7nMOdtCGga4h987yJ6Sew7mbU4N7U8kaD1U9VuXDqQvn2f5K9lWfrX3kYgiDtqJXu3B+hmnZwnhSi2VGnODupA5vNyTOspW9R5P5Wx39sRLIqnHNKB+d6bUm2+wEZ8x3ttLiMqHbaiCOaU0toT69Z61ap06kvGrxey6+g6H44pEHvZPqSmclRu4EhcVtjyDoUlvcpqk\/yOHgA3Bed4fm98ac1y11qG\/qoS0XHFEqvXJRBrVFVbV1yJQyhkH1lgHlUvJP6W7vL\/LpeD0dm8ZXXtBEu9ri+c949xHEV\/FIWaRVDsLulgwRvTF0qPMDYYkLWejzoIEHWHDAgGYaaDYjay4xIjrYyDvT5uZCre+c1sbY04mphQJqXvkYG6WlluqG6IlJ7rn+pnGg9g62aJHThN1Kcrs8PxTPPMftH95488CSYp8ah9\/XqvZ09+ATYIez0XX1wpcThQJhsyZFzZD\/j3mcpfzwZOCECQ60ebCFMenPloUnkpm\/SHC5pMMpSrKqyaHxaiko0cb60BT49iuHveladFWHa3EX4qYJbh5CvEEJTu5OEBFvOf3VU4lmofu1Q7LkzNQIc62izOArP7vTqN98Z0QXtTo8aIsGsQmb4lDb1p9JW+n5jAMO0AyKj7RuPnob1fQQVF9+a7Y4EKr+FUHqgrH9AYUTz8EwIKkoKLrREhMkL+7SUPav3kG+Da5MycjB5TuwUgaX\/dK1dCa2WJdho1Su3k3dk1dfz+u27sXMhI+nQQwByFR\/AMwgL79x9cGtXj1Xpv7vnTls5wY6sATbbxJ44XhHeCtn\/S5393rvgyRU1zwJNNuv3U4AKfThItkG8YEi+rlpvHXsL6P1tGgaX97nldXIFizICpSKqAetdn+tOpCvrGcXF3lJbc1u33\/Q4sWefh7ijrloXps1q9ywK4gDkwFOKCMJJoCsMrrvWugEsUKxFU0xpExLJbAoD5o9KQX2PFHkS7ix2\/z3zMhxnyV+MkGVcvH0D9VFEvBWyRTKitkO5Ze9cNhpIByx56KdrZVSPvuF+4Gdc7nXr0xb7AvTTWgvQapr8S94xB9RhP4cTEd3HogZuhhiQO6\/XKRxdjTrU1zUFNDlBactX94tl815RqEKCoBabHpBzWdYXecxhEeMmhtIE0wJg061VyaQvYYsCiOXOIBfzZRMkCXvjvLHCaVH0MefCTVbygx5H9iEDONzFA68wtIsUPBl+AT6fwMYkf6loY7TFWCJeqcKfb7EphnXzb0IIG0VvKfXjTfes8zTNbWJP0pv2eBDYD\/VYXeS79VBn0t5L3lXB9nAs6JU+RB0vykBWQHEn2DAxdBCSm\/yihMeW2AqTAlUYlM4gbVmyAFiXhibOKvSJCl+k5VbOSBpylZv+FynSb4UMv+zy9VsLitiPp2\/EvcMw7MoFRIQMfLeAK3kPKMdxCH0EqFfEiEzF7+K9S4skwqYT7tKNgB7ef4lli0rlpex4WuQmLD1Pf3+s\/tPk8blOPiXcC0c8n5ibgqRDWPUOyqEpfF+RHVj+oaRoMEkmoP9aPfQSvrJHEil6l1VN+DK442euIG5CmjUBNB9qaQCpHBhWkMnSaSH3NTaZhSnf8gA+ANT+aibiiiwgCx7e8esCEw5W3KFykBiRaAjptJs7IjjkBRh6h42P5K3DNsGVuVKSJKxSw7MK92W5U\/bK2Ja\/RAx8g+CE9vsAdAEUsNdA6ElbbkwxZpXsneaxF0g4UkEmmAHDGRGF9\/J7s0i11OlUv7WEQG19PnoN+PUGD1eMZHvcXHmY+MfOW4ZuIRWLQuqHqsum+Jdt4QQs6j3mAST6Ktst9ROQrsDTEYtvu2kaT5V4dT8oBCUYQF0cDnDpFwo5mcw9T2fc2OqMrw558IHwfxhi\/44txQKCPtpnPNgrFyl0Rnakgkf+OtirFRGWQrhzz1TkePHt\/pDPhkBvW6QYezaC1PKQIW2J9RzluXSMMaK\/Z3FJkgN3mfoDdlQ7yvTbwph1VaKCfn0+PiC6YYbk8JEh9UYHJnr4KJoPV3eTLXiHU7TyxhaA3syO4Kq1ymQV4CKAVWkgkbiOwnwY1+QZqL0TneJFUdw\/SZaPZYJKJbXuMV\/Bfy\/yAniYF1eb2jBYU53EyqerRE4PoksQWayWseE6romsjtr5Ar0fNEeTlH4gOwa8Dhcj+c2XHy3a4R98SBgjhm\/Hh5cb4yIHe4Bm5+\/TiU9uHrS5SMR26e24XZ3VJunFxPCHaUNLKUDSb393ICZEoknd3y0lWmwQY2vyqYcMzZnCYJKpI+rt\/2HVGIXOpnWDyvUnMs","iv":"dc1da5a55abd41c0dae1f1f397d35737","s":"97637fa5ad2a0d9a"}