As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
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","iv":"ba0cb87d19c100a691b69fb4835ccde2","s":"49bf9c5ad7e927fb"}