As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
{"ct":"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","iv":"bfaf26f5809682c1f6324d10869db404","s":"57f25e3d4cf95038"}