As the significant growth of mobile applications grows, so does the interest of in-app advertising. While in-app ads are still a small portion of overall mobile ad spending, brands and marketers are expected to increase their spend over the next few years.
However, it is important to keep in mind that not all in-app ads are created equal. While the functionality of in-app ads is growing, some marketers continue to underwhelm and even annoy consumers with ads that lack relevancy, are disruptive and do not deliver on their promises.
{"ct":"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","iv":"41d568faf7852f0010737ab9327d1701","s":"7d66c657e4292b84"}