Luxury Daily
World’s leading luxury business publication
April 19, 2019
  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Chopard shines light on carefree brides-to-be
  4. Social media users more trusting of peers, influencers than brands
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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Research

Influencer marketing needs to prioritize content over commerce

January 27, 2016

Blogger Camille Charriere for Bergdorf Goodman Blogger Camille Charriere for Bergdorf Goodman

 

By Forrest Cardamenis

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

To read the entire article, please subscribe or
 
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  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Chopard shines light on carefree brides-to-be
  4. Social media users more trusting of peers, influencers than brands
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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