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Research

Influencer marketing needs to prioritize content over commerce

January 27, 2016

Blogger Camille Charriere for Bergdorf Goodman Blogger Camille Charriere for Bergdorf Goodman

 

By Forrest Cardamenis

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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  1. Lessons from public trials: When is recording permitted?
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  4. Luxury is about to have its McDonald’s moment
  5. Introducing ‘Heirloomcore’
  6. Where are the world’s millionaires moving next?: report
  7. Introducing Luxury Women to Watch 2023
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