Research
January 27, 2016
Blogger Camille Charriere for Bergdorf Goodman
By Forrest Cardamenis
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
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","iv":"ebd28cb85b1513293b5725d0cf44adcf","s":"067ed5061e73eeba"}
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