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Software and technology

Instagram seeks to combine storytelling and story-selling

September 28, 2017

Instagram wants to help luxury brands reach their business goals. Photo credit: Boucheron

 

By Sarah Jones

NEW YORK – Luxury marketers’ strategies for Instagram should revolve around not only presenting attractive images, but achieving measurable business goals, according to the platform’s head of luxury.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. De Beers supports Desert Diamonds with bridal addition
  5. Mandarin Oriental refreshes The Landmark, Hong Kong
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Gigi Hadid fronts new leather goods campaign from Miu Miu
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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