Research
February 13, 2014
By Joe McCarthy
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
{"ct":"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","iv":"75dfbf239971ddca1c7271c84e2fddf0","s":"0a2fa17874dbf38d"}
Share your thoughts. Click here