Columns
September 25, 2023
Glyn Atwal is an associate professor of marketing at the Burgundy School of Business
{"ct":"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","iv":"14cc711f258d92253fd101eb2f260609","s":"983a0306f384e8ec"}
Share your thoughts. Click here