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July 26, 2025
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Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. LVMH revenues dip 2pc in Q1
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Nordstrom onboards new finance chief
  8. The cold coffee tweet that changed Four Seasons' approach to social media
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. BMW to introduce carbon footprint tracking via mobile app
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