Retail
March 24, 2021
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face
By Glyn Atwal
If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?
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","iv":"a00bb75bc7b3f3203888fb0fcfb1a432","s":"b1d6d29144c81d71"}
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