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May 22, 2025
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Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

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  1. St. Regis, Vilebrequin release capsule collection
  2. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  3. Kering Eyewear, Google announce AI-powered smart glasses partnership
  4. Chanel reports 4pc revenue drop in 2024
  5. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  6. Rosewood Hotels debuts new property in Mexico
  7. US remains world’s leading wealth market: Henley & Partners
  8. Balenciaga, Lamborghini rev up ready-to-wear collaboration
  9. Audemars Piguet pop-up exhibition opens in Shanghai
  10. Cunard presents ‘Sea of Glamour’ anniversary exhibition
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St. Regis, Vilebrequin release capsule collection