Luxury Daily
The authority in luxury news.
Jan. 31, 2026
  1. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
  2. Prada Group presents Sea Beyond program updates
  3. Selfridges launches beauty waste recycling support in store
  4. Largest De Beers London flagship debuts in Paris
  5. China’s luxury market losses narrowing: Bain
  6. Tennis star Lorenzo Musetti now representing De Bethune
  7. Pieter Mulier vacates creative director duties at Alaïa
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Four Seasons shares plans for strategic growth at 65-year mark
  10. Saks Off 5th, Last Call locations closing
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Nordstrom's Catherine Bloom
  2. Prada Group presents Sea Beyond program updates
  3. Selfridges launches beauty waste recycling support in store
  4. Largest De Beers London flagship debuts in Paris
  5. China’s luxury market losses narrowing: Bain
  6. Tennis star Lorenzo Musetti now representing De Bethune
  7. Pieter Mulier vacates creative director duties at Alaïa
  8. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
  9. Four Seasons shares plans for strategic growth at 65-year mark
  10. Saks Off 5th, Last Call locations closing
VIDEOS
More Videos

MORE IN Retail
Saks Off 5th, Last Call locations closing
Off the Cuff: A Q&A with Nordstrom’s Catherine Bloom
Selfridges launches beauty waste recycling support in store
Vispring opens next US showroom
Audemars Piguet brings new boutique to Atlanta
LVMH full-year revenues fall 5pc



RECENT ARTICLES
Hilton hits unit development record in 2025
Saks Off 5th, Last Call locations closing
Don Julio honors Year of the Horse

China’s luxury market losses narrowing: Bain
Off the Cuff: A Q&A with Nordstrom’s Catherine Bloom
Prada Group presents Sea Beyond program updates