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Dec. 28, 2025
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Retail

Is mixing and matching the new code of luxury?

March 24, 2021

Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Image courtesy of Gucci x The North Face

 

By Glyn Atwal

If executives were to probe Chinese consumers on why they buy luxury brands, their responses would most likely confirm what they already know, or think they know. But are they missing a bigger picture?

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Valentino Garavani and Vans present AI-generated campaign
  5. Coty earns ‘A’ score from CDP
  6. Louis Vuitton launches new menswear campaign, global pop-up series
  7. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Aman welcomes warmer weather with ecotourism boost
  10. Dolce & Gabbana debuts Devotion fragrance film
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