Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"78c2bf3d039d957fa0a4b5b88e019e46","s":"3cebc6ef0371409e"}
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