Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"4af1230279e7aabefd9d696a67472bc7","s":"6120463f22b31810"}
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