Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"ff18ed545f43a09b3166c85c35b14e0f","s":"bfec2f627fc83db3"}
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