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July 27, 2025
  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. LVMH revenues dip 2pc in Q1
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Dior selects new global ambassador
  5. Guerlain launches campaign for World Bee Day 2024
  6. David Yurman COO dishes on the new luxury business model
  7. K-pop star Karina becomes Prada brand ambassador
  8. David Yurman thinks globally with new marketing communications position
  9. Chanel reports 4pc revenue drop in 2024
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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Mobile

Is mobile search shifting towards greater brand control?

May 6, 2016

Google is testing letting marketers publish directly to mobile search results Google is testing letting marketers publish directly to mobile search results

 

By Chantal Tode

Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. LVMH revenues dip 2pc in Q1
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. Dior selects new global ambassador
  5. Guerlain launches campaign for World Bee Day 2024
  6. David Yurman COO dishes on the new luxury business model
  7. K-pop star Karina becomes Prada brand ambassador
  8. David Yurman thinks globally with new marketing communications position
  9. Chanel reports 4pc revenue drop in 2024
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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