Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"4548d1fee27d5a8aeff3af9974a6978f","s":"5b6370e6a8e2a90f"}
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