Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
{"ct":"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","iv":"c2ad1419d5158194f21151da4dca2c95","s":"6b08beb8d9240501"}
Share your thoughts. Click here