Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
{"ct":"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","iv":"a437a61b77a38f006236d8ad3fa015a4","s":"72b496f5ba262920"}
Share your thoughts. Click here