Mobile
May 6, 2016
Google is testing letting marketers publish directly to mobile search results
By Chantal Tode
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
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","iv":"b22261bbc591620d92937267c235b800","s":"e0933b64902ddc7b"}
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