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Multichannel

Are high-end brands on too many low-end channels?

May 4, 2011

 

By Rachel Lamb

ralph-lauren-media-185Luxury consumers are presented with a barrage of media choices in which to connect with brands such as Facebook, Twitter, Tumblr, Web sites, phone numbers and YouTube accounts. At what point does it become too much?

When a brand sends an email or catalog or markets an out-of-home ad, the company can also link to all of its complementing social media accounts and Web site. Experts are still trying to decide whether this strategy is informative or annoying.

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