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Is social media the Holy Grail of data?

November 7, 2014

Men's section of Bloomingdale's in Palo Alto Men's section of Bloomingdale's in Palo Alto

 

By Joe McCarthy

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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