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Is social media the Holy Grail of data?

November 7, 2014

Men's section of Bloomingdale's in Palo Alto Men's section of Bloomingdale's in Palo Alto

 

By Joe McCarthy

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Laura Burdese to succeed Bulgari CEO
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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