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Multichannel

Is social media the Holy Grail of data?

November 7, 2014

Men's section of Bloomingdale's in Palo Alto Men's section of Bloomingdale's in Palo Alto

 

By Joe McCarthy

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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  1. Vestiaire Collective study links self-doubt to new purchases
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