Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"b6417fe5a9beca32122059ec71d45c28","s":"8af4af7345c5aad3"}
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