Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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","iv":"344b0991d3c9b60e4dbbb2d6b7bacdf0","s":"594c5d94e09a30e8"}
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