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Multichannel

Is social media the Holy Grail of data?

November 7, 2014

Men's section of Bloomingdale's in Palo Alto Men's section of Bloomingdale's in Palo Alto

 

By Joe McCarthy

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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  1. Disruption is focus of FT Business of Luxury Summit May 20-22
  2. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  3. Cartier celebrates 20 years of Women’s Initiative
  4. Mulberry to resume ready-to-wear with new creative director
  5. Swarovski, Ariana Grande release sophomore capsule collection
  6. Stone Island pays homage to Naples with ‘A Sopres’ docu-film
  7. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  8. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  9. Audemars Piguet brings AP House concept to Miami Beach
  10. Panerai docks in Osaka’s Hankyu Umeda department store
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