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Retail

Is social selling China’s next big marketing trend?

December 23, 2019

Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai. Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That is where social selling comes in. Image credit: SmartShanghai.

 

By Adina-Laura Achim

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  1. Porsche pulls next head of design from McLaren
  2. The Ritz-Carlton New York, Central Park, acquired by Gencom
  3. Ralph Lauren goes global for Milano Cortina 2026
  4. Kering sees annual revenues sink 13pc
  5. Dunhill twists English elegance for spring/summer
  6. Building brands with charisma
  7. Aston Martin loops Breitling in as global watch partner
  8. Secondhand watch market stabilizes in 2025: Chrono24
  9. Genesis, CFDA reveal 2026 AAPI Design and Innovation Grant recipient
  10. Valentino adds singer Sombr to brand ambassador list
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