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May 21, 2025
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Jewelry

IWC brings users into its narrative via storyline, setting

May 25, 2018

IWC takes to VR for interactive journey through the desert. Image credit: IWC.

 

By Brielle Jaekel

Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador