Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
{"ct":"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","iv":"d2c9cce93e086eefeed6909c2e677f04","s":"dc92aa761f5db8bd"}
Share your thoughts. Click here