Jewelry
May 25, 2018
IWC takes to VR for interactive journey through the desert. Image credit: IWC.
By Brielle Jaekel
Swiss watchmaker IWC Schaffhausen is aiming to position itself as a pioneer in luxury marketing by rolling out a unique strategy in regards to virtual reality and digital film.
{"ct":"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","iv":"46e8090acb2c86ff74ff25edce3c0cfd","s":"3b1769f7e7996336"}
Share your thoughts. Click here