Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
{"ct":"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","iv":"7946b1779ebb1c558a1fb3f7b039b87f","s":"256e99a57dafbe18"}
Share your thoughts. Click here