Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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","iv":"c1e358cf9f7c970fb9d0cb110cd8b249","s":"751018f023f6df16"}
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