Mobile
June 14, 2013
By Joe McCarthy
IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.
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","iv":"efd1a0dd8267cdea158f1dd5867c7ade","s":"9081e4ececad5c8c"}
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