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Mobile

IWC exalts Mercedes-AMG partnership with mobile ad

June 14, 2013

 

By Joe McCarthy

IWC Schaffhausen is appealing to its consumers’ preference for tradition and detail with a mobile advertisement on The New York Times iPhone application that heralds its partnership with the Mercedes AMG Petronas Formula One Team.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Lexus to stage installation at Milan Design Week
  5. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  6. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Singer Troye Sivan signs on as Penfolds creative partner
  9. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  10. Farfetch spotlights Mexico City in spring/summer campaign
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