Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"b4bec56c5c0d006cfdce8498a8c771aa","s":"cc3800a94cfdccf8"}
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