Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"61cde422a74ae647b062d26798d63432","s":"529b3f78c860cb98"}
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