Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"578488ca3086ec66962ab5aa5f3a867d","s":"1d34a8771b920caf"}
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