Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
{"ct":"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","iv":"23552e5b3606afc92ce410d0fbe59c8a","s":"3f047e4ed4c4560f"}
Share your thoughts. Click here