Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"e91c1dc88ec5b49e3dab433b2919ad87","s":"9359fb89b84f9179"}
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