Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"4f8d7fb4ffc272347d9d3fcc74b59bc6","s":"30d8ac27ee542b43"}
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