Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"17d3c368d8b1a159f66707834374f772","s":"7ad00ef6c3539fe5"}
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