Research
January 22, 2015
Estée Lauder Fall 2012 campaign
By Kay Sorin
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
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","iv":"1da8ff342f8b88c0490fec7daa77c390","s":"dcb6108034468630"}
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