Multichannel
May 11, 2016
Lancôme’s Juicy Shaker lipstick
By Jen King
Beauty marketer Lancôme is banning the boring with a digital campaign meant to shake-up its cosmetic offerings.
{"ct":"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","iv":"43405f17f461c0b51c23cd4ede95c765","s":"2165d122c520fec0"}
Share your thoughts. Click here