Multichannel

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How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

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Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

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Starwood seeks multichannel environment to foster creativity

February 26, 2015

Starwood Hotels & Resorts Worldwide has revealed its New York-based Starlab, an innovation studio that will help funnel the brand’s design teams into an omnichannel environment.

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Four Seasons entices cold weather guests with contest

February 24, 2015

Four Seasons Hotel Silicon Valley at East Palo Alto is hosting a Facebook contest to bring a warm weather retreat to guests stuck in the snow this winter.

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Place consumers at center of everything: Neiman Marcus exec

February 19, 2015

PALM DESERT, CA – Luxury brands often have no choice but to evolve with their digitally savvy consumers, but staying ahead of technology requires a long-term and omnichannel approach, according to an executive from Neiman Marcus at eTail West Feb. 18.

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Bi-directional commitment necessary to engage consumers

February 19, 2015

PALM DESERT, CA – Consumers expect online experiences to echo in-store opportunities, according to panelists at eTail West Feb. 18.

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Luxury brands cater to Chinese tourists for Lunar New Year celebrations

February 18, 2015

Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.

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Fifty Shades of luxury product placement

February 18, 2015

Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?

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Mercedes-Benz bends videos to thank fans

February 12, 2015

German automaker Mercedes-Benz is celebrating its Facebook fans with a social video that brings consumers on a 360-degree ride around Cape Town, South Africa, in a SL 63 AMG.

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Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary

February 11, 2015

LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.

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