Multichannel

  • No categories


Armani, Roberto Cavalli turn gaze to confections for Easter

April 14, 2014

As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.

Share on FacebookShare on LinkedInShare on Twitter

Oscar de la Renta points to gardening heritage with Botanical Garden tableware line

April 14, 2014

U.S. apparel label Oscar de la Renta has collaborated with the New York Botanical Garden on a collection of tableware and gift items.

Share on FacebookShare on LinkedInShare on Twitter

Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand social marketers of Q1

April 2, 2014

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury brand multichannel marketers of Q1

April 1, 2014

Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014.

Share on FacebookShare on LinkedInShare on Twitter

Armani launches first Swiss-made watch collection with multichannel campaign

March 28, 2014

Giorgio Armani’s collection Emporio Armani is showing the Italian label’s first Swiss-made watch line at Baselworld in a vault-inspired installation.

Share on FacebookShare on LinkedInShare on Twitter

A mountain of big data, a mountain of stories

March 27, 2014

SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

Share on FacebookShare on LinkedInShare on Twitter

Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

Share on FacebookShare on LinkedInShare on Twitter

British brands point to heritage with Mother’s Day promotions

March 26, 2014

A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.

Share on FacebookShare on LinkedInShare on Twitter

Saks enlists celebrity stylist to showcase contemporary collection

March 20, 2014

Department store chain Saks Fifth Avenue is collaborating with fashion stylist Erin Walsh on a campaign for its contemporary lines that will run through March until May.

Share on FacebookShare on LinkedInShare on Twitter