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Hermès adds ballet to cycling in shoppable video

May 28, 2015

French leather goods maker Hermès is melding bicycling with fashion and art through a social video that features ballet upon its branded bikes.

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Dior reimagines Monsieur Dior’s good luck charm in fine jewelry

May 22, 2015

French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.

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Brands accentuate dedication to form, elegance through ballet-inspired efforts

May 21, 2015

Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.

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Net-A-Porter releases single on iTunes

May 20, 2015

Online retailer Net-A-Porter is further expanding its digital presence with a a single on iTunes.

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Estée Lauder cooks up nostalgia using founder’s recipe

May 19, 2015

Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.

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Balmain announces H&M collaboration with star-studded flair

May 19, 2015

French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.

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Mercedes-Benz reunites racing legend with victory car in 360-degree film

May 15, 2015

Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.

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The Dalmore shares notes of DFS-exclusive whisky to drive interest

May 14, 2015

Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.

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LVMH gains insight into fragrances with social video

May 12, 2015

Moët Hennessy Louis Vuitton followed François Demachy, perfumer-creator of Parfums Christian Dior, to further understand the origins of perfume.

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Town Residential representatives showcase their New York with social videos

May 12, 2015

New York real estate firm Town Residential is continuing its rebranding campaign with several videos featuring representatives speaking about their experiences at the firm and in the city.

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