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Lexus brings TV ad to life in immersive celebrity event

February 10, 2016

Toyota Corp.’s Lexus is highlighting the carefully crafted nature of its 2016 RX with a “bespoke performance” in London.

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Sotheby’s centers real estate marketing mix on content

February 10, 2016

For 2016, Sotheby’s International Realty is betting on content marketing to reach and engage potential buyers of its luxury properties.

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Bang & Olufsen highlights aesthetic appeal with fashion-forward portraits

February 10, 2016

Danish audio and video brand Bang & Olufsen is making a connection between fashion and wearable technology through a series of stylized imagery.

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Opening Ceremony honors Pearl River Mart’s cultural importance via capsule

February 9, 2016

Retailer Opening Ceremony is twisting “East meets West” aesthetics for a collaboration with Chinese goods market Pearl River Mart in New York.

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Burberry updates fashion calendar to meet global demand

February 5, 2016

British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.

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Chinese buying power makes big opportunity of Lunar New Year

February 5, 2016

With Lunar New Year just around the corner, retailers realize this is a chance to establish relationships with high-value clientele.

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Jaeger-LeCoultre looks to Moscow penthouse to explore innovation

February 4, 2016

Swiss watchmaker Jaeger-LeCoultre is sharing its spirit of invention with guests booking the penthouse suite at the newly renovated Ararat Park Hyatt Moscow.

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Zoolander infiltrates high fashion as film premiere approaches

February 2, 2016

Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now.

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Land Rover stops producing but continues selling Defender model

February 1, 2016

British automaker Land Rover is discontinuing its Defender, but the vehicle will live on in new forms.

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Pre-selling, brand building crucial for big market real estate

January 29, 2016

NEW YORK – Pre-selling and social media have emerged as key selling traits in the real estate industry, according to panelists at Inman Connect New York 2016.

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