Multichannel

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Four Seasons gathers properties to focus on personal energy

October 24, 2014

Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.

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Jimmy Choo drives in-store traffic via made-to-measure pick-ups

October 23, 2014

British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

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Harrods releases Inside The Studio videos to highlight British designers

October 22, 2014

British department store Harrods is exploring the styles and motivations of four British designers in collaboration with Google and the British Fashion Council.

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Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

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Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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Out with traditional social, in with Instagram, Pinterest

October 16, 2014

NEW YORK – Pinterest and Instagram are quickly becoming the key social platforms for marketers, according to two executives from Piqora at Luxury Interactive 2014 on Oct. 14.

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Omnichannel strategies propel millennial interest, spur conversions

October 16, 2014

NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Mobile is a tidal wave sweeping across our businesses: HBC exec

October 15, 2014

NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.

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