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Johnnie Walker targets Asian consumers via retail outposts, branded content

January 28, 2015

Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”

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Cartier sparks interests midway through museum exhibit

January 27, 2015

French jeweler Cartier released a social video to correspond with its exhibition at the Denver Art Museum.

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Jaguar taps Idris Elba for European roadtrip

January 27, 2015

Britain’s Jaguar is enlisting British actor Idris Elba to star in its upcoming short film as he drives from London to Berlin.

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Ritz-Carlton Laguna Niguel helps consumers check off bucket list items

January 22, 2015

The Ritz-Carlton Laguna Niguel in Dana Point, CA will aggregate a bucket list throughout the year with weekly social posts identifying possible experiences offered by the hotel.

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Tiffany calls in “Concierge of Love” for gift-giving advice

January 20, 2015

U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day.

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Times of turmoil provide creative freedom for brave luxury brands

January 15, 2015

NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.

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Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

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Modern luxury consumer traits hold true over time

January 14, 2015

Although the market is changing, there are still a few fundamental truths about the modern luxury consumer, according to a Four Seasons executive at Luxury FirstLook: Strategy 2015.

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Buccellati exec: Pull customers into an exclusive circle

January 14, 2015

NEW YORK – Luxury goods are not for everyone, and it is up to brands to target and attract the right individuals, according to the CEO of Buccellati USA at Luxury FirstLook: Strategy 2015 on Jan. 13.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Twitter, Wealth-X

January 13, 2015

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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