Multichannel

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Bergdorf Goodman teams with Maserati for branded fashion photo shoot

August 29, 2014

Italian automaker Maserati is reaching out to New York department store Bergdorf Goodman’s consumers through a fall men’s fashion collaboration.

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Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

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Miu Miu evokes human emotion through unconventional messaging app

August 29, 2014

Prada’s Miu Miu is looking to change how consumers communicate digitally by sponsoring the creation of a mobile application tied to its latest commissioned Women’s Tales film.

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Maserati traverses Russia for next leg of Modena rally

August 28, 2014

Italian automaker Maserati is building social media support for a transnational tour as it approaches its Centennial gathering.

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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.

August 28, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.

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Kenzo enhances Printemps pop-up with interactive mobile app

August 28, 2014

Parisian fashion label Kenzo is creating an interactive experience for its pop-up at French department store Printemps’ Haussmann flagship.

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La Perla boosts new store concept with made-to-measure

August 28, 2014

Italian lingerie maker La Perla is offering made-to-measure services at select stores to give consumers a bespoke experience.

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Dolce & Gabbana presents multichannel campaign for new skincare collection

August 28, 2014

Dolce & Gabbana is embodying its Latin roots in a new line of facial products that aim to enhance a woman’s natural beauty.

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Fendi shows wild side for Furiosa fragrance release

August 27, 2014

Italian fashion house Fendi is generating buzz for its latest fragrance Furiosa through a new social video and a behind-the-scenes look at the campaign.

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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.

August 27, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.

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