The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.
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British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.
Fairmont Hotels and Resorts is encouraging North American travel through “The Great North American Bucket List” compiled from Fairmont concierges across the continent.
Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.
British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.
British department store Harrods is exploring the styles and motivations of four British designers in collaboration with Google and the British Fashion Council.
The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.
Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.