Multichannel

British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.

The cruise industry suffered a blow last month with the highly-publicized tragedy involving the cruise ship Costa Concordia. Are new offers dug up by the industry meant to make up for indifferent or scared customers?

German automaker Audi is looking to wipe out the long-hyped vampire fad with its Super Bowl XLVI advertisement for the S7, which promotes its powerful LED lights that can apparently destroy creatures of the night.

Starwood Hotels & Resorts’ Luxury Collection is aiming to draw eyes to its properties through an original film called “Here” starring actress Agyness Deyn that debuted through a private screening and pushed through digital networks.

NEW YORK – The No. 1 priority when embarking on a digital or social media campaign is to not be afraid to innovate and experiment or fail, according to the Oscar de la Renta CEO at Women’s Wear Daily’s Digital Forum yesterday.

Precision-cut crystal maker Swarovski is attempting to increase ecommerce transactions for St. Valentine’s Day by offering discounts via email offerings and through paid search, but experts fear this could set a pattern for slashed prices and harm the brand’s luxury status.

Online retailer Net-A-Porter is looking to create a stronger connection with its fans and drive sales by hosting events in major cities worldwide to celebrate the exclusive launch of Karl Lagerfeld’s namesake collection.

As part of an $18 million fleet redesign, Winstar Cruises has redesigned three of its main cruise ships to emphasize its motto, “180 Degrees from Ordinary,” that includes Web site, mail, social media, telephone and print marketing.

German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.

NEW YORK – The brand always comes first, and fostering that culture within a label should be done through trusting, honest relationships within the company to ensure that everyone is working toward a single vision, according to the Burberry CEO at NRF’s Convention & Expo.