Multichannel

  • No categories


La Mer renews consumers with “The Art Of Play”

April 29, 2016

Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.

Share on FacebookShare on LinkedInShare on Twitter

Lane Crawford gets consumers moving with multichannel fitness campaign

April 28, 2016

Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination.

Share on FacebookShare on LinkedInShare on Twitter

Dior’s Provençal dream realized in fragrance, restoration project

April 25, 2016

French atelier Christian Dior is bringing its namesake founder’s dream to fruition by restoring the Château de La Colle Noire in Grasse, France.

Share on FacebookShare on LinkedInShare on Twitter

Versace CEO: Pioneering has advantages, presents risks

April 22, 2016

SEOUL, South Korea – Italian fashion label Versace was an early adopter of the see now, buy now trend, establishing an immediate commerce business model for its diffusion line Versus in 2014.

Share on FacebookShare on LinkedInShare on Twitter

Models are key to connecting directly with consumers

April 22, 2016

SEOUL, South Korea – Models are the vanguard of the digital revolution, according to an executive from Pacific Global Management speaking at Condé Nast’s International Luxury Conference on April 21.

Share on FacebookShare on LinkedInShare on Twitter

Photos from Condé Nast International Luxury Conference 2016

April 22, 2016

SEOUL, South Korea – Condé Nast International narrowed its lens for the second annual Luxury Conference, concentrating 2016’s event on South Korea and its neighbors, China and Japan.

Share on FacebookShare on LinkedInShare on Twitter

Technology to bring luxury to age of entanglement: Wired Consulting director

April 21, 2016

SEOUL, South Korea – Virtual reality, artificial intelligence and other emerging technologies can help brands future proof the luxury industry.

Share on FacebookShare on LinkedInShare on Twitter

Estée Lauder exec: Beauty industry is catching the Korean Wave

April 21, 2016

SEOUL, South Korea – South Korean beauty trends are taking the global skincare and cosmetic industry by storm as the Asian nation’s demand for innovative solutions impacts product development.

Share on FacebookShare on LinkedInShare on Twitter

Flattening of luxury world marked by copying and being, not having

April 21, 2016

SEOUL, South Korea – With communication flattening the world, the meaning of “luxury” has shifted, according to a museum director at the Condé Nast International Luxury Conference on April 20.

Share on FacebookShare on LinkedInShare on Twitter

IWC uses gamification to debut charitable timepiece

April 20, 2016

Swiss watchmaker IWC Schaffhausen is revealing the 10th annual timepiece created for the Laureus Sport for Good Foundation in a puzzling way.

Share on FacebookShare on LinkedInShare on Twitter