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Inviting nominations for the 2014 Luxury Daily Awards

November 24, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Lexus muses on Santa’s magic in holiday campaign

November 21, 2014

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

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Inviting nominations for the 2014 Luxury Daily Awards

November 20, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Inviting nominations for the 2014 Luxury Daily Awards

November 19, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Peninsula broadens reach with primary Instagram, Twitter accounts

November 14, 2014

Peninsula Hotels created its first general Twitter and Instagram handles with a brand-wide social post on the local properties.

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Karl Lagerfeld makes cartoon version of Choupette for new collection

November 13, 2014

Karl Lagerfeld is sparking interest in his Choupette accessory collection through a social video featuring the feline.

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Land Rover taps James Bond author for branded thriller

November 13, 2014

British automaker Land Rover enlisted British author William Boyd for a multimedia branded story on multiple platforms.

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Astley Clarke touts internal tech strategy to tell creation anecdote

November 10, 2014

British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.

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Is social media the Holy Grail of data?

November 7, 2014

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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