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Aston Martin reenacts video game scenarios to boost fan engagement

September 16, 2014

British automaker Aston Martin is leveraging the excitement surrounding the release of the Xbox One game Forza Horizon 2 by joining a series of game-inspired events.

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Anya Hindmarch makes edible fashion with Kellogg’s collaboration

September 15, 2014

British accessories label Anya Hindmarch is bringing its grocery-themed fall/winter 2014 collection to life during London Fashion Week with a Kellogg’s partnership.

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Versace embeds instant ecommerce in runway show livestream

September 12, 2014

Italian fashion house Versace is letting customers immediately buy items from its Anthony Vaccarello for Versus runway show, speeding up the wait time for new merchandise.

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Christie’s execs: Humanize ecommerce through passion, education

September 12, 2014

NEW YORK – After art sales witnessed tremendous growth with the introduction of online auctions and ecommerce offerings, executives from Christie’s explained that this visually-based model was then adapted for Christie’s Watch Shop at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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Mercedes-Benz creates social game to promote fan clubs

September 12, 2014

German automaker Mercedes-Benz is driving interest in its 2016 AMG-GT through the Sony PlayStation game Driveclub.

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Longchamp introduces Le Pilage Heritage with microsite

September 12, 2014

French handbag label Longchamp is reinventing its classic Le Pilage to offer consumers a more structured version of the bag in the Le Pilage Heritage collection.

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Hermès celebrates the mystique of horses in fall/winter campaign

September 11, 2014

French leather goods maker Hermès is ramping up its affinity for horses in its latest print campaign.

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Nordstrom, Saks lead L2 department store report

September 11, 2014

Many department stores are getting battered on multiple fronts, but early adopters of digital have defied the climate of decline, according to a new report by L2.

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Luxury brands work better together than alone

September 11, 2014

NEW YORK – Luxury brands and retailers can benefit more from joining together, according to panelists at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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Winning luxury consumers requires a human connection

September 10, 2014

NEW YORK – For luxury brands, there is an opportunity across all channels to make the consumer purchase path more personal, according to a panel at Luxury Retail Summit: Holiday Focus 2014 Sept. 9.

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