Multichannel

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Barneys guides consumer gifting with multichannel registry

April 20, 2015

Department store chain Barneys New York is easing the gifting process with an updated online registry that blends editorial with increased functionality.

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Holt Renfrew inspires beauty artistry with spring magalog

April 16, 2015

Canadian department store chain Holt Renfrew is providing creative inspiration for consumers to expand their makeup repertoire through its spring beauty magazine.

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Frédérique Constant enters spring with social contest

April 15, 2015

Swiss watchmaker Frédérique Constant is celebrating spring with a social media contest that encourages fans to post their favorite springtime outfits.

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Luxury brands court millennials with music festival guides

April 13, 2015

With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.

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Travel + Leisure implements Web, print updates to channel visual storytelling

April 13, 2015

Time Inc.’s Travel + Leisure has reworked its print format to account for its Web site overhaul to better express the title’s content to its passionate and travel-focused readership.

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Hermès invites consumers to wander through Paris in London exhibit

April 10, 2015

French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London.

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Tod’s adds humorous twist to social video

April 9, 2015

Italian apparel and accessories label Tod’s is taking a whimsical approach to advertise its spring/summer 2015 handbag by focusing on the type of woman who may carry the Cape.

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Sotheby’s creates showhouse to offer glimpse of living with art

April 7, 2015

Auction house Sotheby’s International Realty is presenting its second annual Designer Showhouse in New York to feature the talents of interior designers in the area and meld real estate with art.

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Audi reaches mass audience as supercar in new Avengers film

April 6, 2015

German automaker Audi is highlighting its superhuman capabilities by partnering with Marvel Studios for the release of the new “Avengers: Age of Ultron” film.

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Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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