French leather goods maker Hermès is melding bicycling with fashion and art through a social video that features ballet upon its branded bikes.
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French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.
Online retailer Net-A-Porter is further expanding its digital presence with a a single on iTunes.
Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.
French fashion house Balmain used its army of celebrity friends to announce the brand’s latest collaboration with fast-fashion company H&M, which will be released in November.
Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.
Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.
Moët Hennessy Louis Vuitton followed François Demachy, perfumer-creator of Parfums Christian Dior, to further understand the origins of perfume.
New York real estate firm Town Residential is continuing its rebranding campaign with several videos featuring representatives speaking about their experiences at the firm and in the city.