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Dec. 5, 2025
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  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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Fragrance and personal care

Lancôme x Bearbrick taps Lily Collins and livestream capabilities for limited edition collection

November 7, 2022

Lily x Lancome Bearbrick figurines have become a hot resale commodity. Now, Lancôme is getting in on the action – the rare release provides a strong contemporary use case for leveraging livestreaming. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is toying with exclusivity, putting new faces to familiar products in an attempt to appeal to an array of audiences.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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Alexander McQueen tests new creative signatures in spring/summer 2026 preview
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