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Land Rover creates digital hype with new Victoria Beckham vehicle

April 24, 2012

 

By Tricia Carr

British automaker Land Rover is creating hype for its Range Rover Evoque model by marketing a car designed by model, singer and fashion designer Victoria Beckham that the automaker has limited to 200 vehicles for sale worldwide.

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  1. Moncler returns to the slopes for Grenoble campaign
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  3. Capri Holdings closes Versace divestiture
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. Chanel unleashes ‘From Dream to Reality’
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. JW Marriott, Flamingo Estate roll out new wellness experiences
  9. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  10. Chase opens new Sapphire Lounge in Las Vegas
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