Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
{"ct":"FLllS3zcHVngcq5A1nl9xKyApAACnW8xBHS4q+Gzp699zFMeGbsfJea5Fsp3TyjyTrT\/tqwsXlVOGEkCf2WTor+RxdTcLDpdDS\/x0eM+jXEjF+Laj70HaktTQva1Lqy9IL7O2qBX7uxrJWPTaSLPthJjVf28YCISLFBU+HtZe5pfb7x42q3zP5UET73UdNdCrZQAxL2apCBDE4j4TIsrV5FLy\/VnNPomdZpkM3AIssdz8UsbaiBQeBMIG\/U8tCfpHPcLDCxLCftXEkWeKqmGsdoK6oSl2zr2zqHGCs2cav+VIAtZIfoOjPZUY73GAFW5tQUVXDAa9AEG4mNeqKD9v3epWoc9QwR1KPC1pCe8IIz7A6x2Mc4RV9hNHIWLL\/A97wtHaWGAmpMZeS1ZGIT\/SipDjImIQIi4\/IEo2xuGhCcwQVQiLJjRgDuitouhVOLZj6+JqqnGP6u12I8uHbupQ6mrGWoRYhAH5+TVZfzhxvIooCaXhzXdff9cybcesy7lXTb1h07rN+XAJUwWXKwNQDCiWT1OBifPHTUrxCKHX4oYW\/ZefYKAZR7JxrPuwhrvie45tZ7\/lFXDoPUzY\/GxCkaLcY0ptegOd8cYzIHQBmXs8r00uhZrEZbjLndhPh5ixylv\/nyM68B+erEwT+2IL+Crel8PeVWbrQnl5wU5PHdF+\/y9Zp6bBmXAC04pMyA82DBIk1lUbEhzDLCT0JBjP08AlkLK4n3dO8ex3I+mAB3zboFjimh7ZZFtlLzW1UnSksnmvzl5sYVkpEvYlD0rFew+h7aUW5RxpMOss7er9UKJn3dFkCm8Ra0Tudc2wCJX69hKJvKHtMPlCPU3HWZBskKMh\/\/iAGQWF7JAWyQoyuPcZ81yxXWnBB7V++X25Kk5i6f\/xFGyK7IGK0yfZrJY+w0aTwWXluawZG78B\/hsOOer6v2icSBZMk3l2I8nj4Uh7l3FxVPa\/hWBus+uRTw8RVG\/Wz6dgv4oDvHuLGOyfBZ50VmRah3OUb7kEvmVIxyfWnrLmsYB+HrDN6mMCmiBRSaMsozJ7gV3SddxIGfdoOesg948BQSfODBZ+ZR6pqzQqAg6nOQlYbWewRrbZ2LR6q6MHmTZrrheQC0aTkRkcyCBIfhcBOl4xTSge9Ahau7i3M8YT80btMJJv\/Js1ivIAyzacEPI5dfeXBv7ZQTWQ\/NTLlvxP5OcWONiXdSjP7QF8osfFai+rFXb+JIgdvWiCwG57+d+ertOxBAadbIuH9okgkRmz9s\/DJd55MH2OAvLm\/4rB1omNLktBaZ0Ao2kiRYBAysinLQhuz964K29PZkcLByOsU9zRAZY3kHStrwAeR2ybjFWQG80KuJrlfZBGOZcEbaRAm8OUgdP9Q\/1iQ53Ky4giFVrRSrqKy+ot1AamMyDRoc5qGzJuenM\/XBcCj\/zT1swGevjDX0MGIdJ6Ehine0rctver9rAbipJehTGE3disqk0ERfyvB6Bo7bTlT4fG5jGRxcQ4IKgEMM9dAfXVjGfsoESmFUxySHU+aRdT3toVqA8X9dycI9YwhP2f\/pfIdHXm41XgAPg0P7SKuD5qfyER8xr6VF\/WfZjokARn6Ek44XWZsnqoSmdCC9mo1Ux7iqY2\/FpEgEuSGtdNoQTrTuJMLmJw0dXgeBfWDJ9OAvrD0oLNO77w4MTvKFs7o7SHyRI0qmlOwJgnhmO3Pey00xFUMy9Adog8KKLpXDBtHZCzdxoeaDtbgbyRjC+jXZKX1weG18IjbyF\/XI8ZenmnvVaTYx5oNX4WLo6ZMzfQIepoyUjmCAAM0IZAHf9LgltmFJKPWK7rwoZkd8RqzgmediPtYq7ZXtlH+l9b\/rANXJq9HlqLOekhW4PXFushoU33WnhsGCJBH7XcZmFfmz85JhI66r+hDBVWfW2xaIGq1KGQIT43mTpMfl2SnUo\/C+P1uUfGlwT0RQBJvnTeus6s+vdizLpHD2rnS6ESRrFdLVdmStUQS6OjGCyiBexbcroeG\/uQsdlxl8YJpC9jaqzLL0PyDB2HP3FD12ATsarYF2NhgNBZz53nKV3hXIibmQa8A3aIm\/o3W6QL\/9iXDJhPuAg4v6fhjH0lFrLWWdyKOBbNkvutHPiFb2vFFFITEHfkNMitlWOVh9n19OlTuHthK+AEBIJ3\/4zdhjSPdAr6eyTu3QWJfwKGqPRplSQzdHEubKLMNsziOhHUimbLS0kXILCEuXJlTQ7YOd92Q15smwPkCfEXVgLk+Npnms7CO4sxK82aDM5VUPSijMNQQw+k8hCrZD6CpHzIvUeC5d9uIOc2AnRQiYManIuHgZFzefTkj8win506eDJNVCgyVw702\/Amcm9YPK42deDw4Q0Kn+guvgRCmF\/Yq0MyisuMgzK1st4eJqR6aW3TscyXDwACt4YtBNe4F7nsMd2LXugYl1RyXi7dNtSshijj+Ftz7p+aUskroY3ljHXcjXdFNK7mIScuvjEYmm4xF0euzSF+bfNS5g15XKZIzdism2JD12lUMsLQIK\/xQIER2ptCmRPK0b81n9AlZs\/3Dmf+xqKN20xdqHLQma1yMQRRpSq+9e83WqUhExr2qyINsooE\/OvnTynqfFl5v4qMiBYKXlU2o65nMAQjSkZ1DoZKORSV5mYb48mJw\/qkx5phh72usrxi6izKLvndhwh6guvBl4i3GDiNTHAaiaq+tYfSa4nyClm8bEGq8Uf67wvuQz8elTzlxN2o1ofXIX2c4CmLCheBIuCKfIDgFBKpqfk\/MI1RmYxjD3KBMdzMy1+vwWPglFMMDeurnBJrg4nofQqdBwQKLmqE+o4GDZE4vQcYc38auvd4vEOh3v3WBj8\/l8NiNRekQv5MhghGQWuBBvWq0Fvc\/n3GKrZiJi\/LIZOG2CTX5pi+mCDr9gJnT3i1j5ahNN8R1XhW7XhbWXLmUZBjVmMFR9dg206izslV0cFqiliuEkSM\/dI88cUkvfrFL2ENRKdxrIS3rNYd5g6fu7RAQ+GLGZY2ylQ8TKzQNCvrvnAHQAwtNHXI\/Nn\/\/eqnib5FgZvIFO320wC9hQLLRijIRiAUD13JrtbWDvWFxS2LtOvVtNiinSYJB3EVH9DaOZhs2Jf3RMgohiiKzSm6+SN4U2Iu3u2dqi33K1k4ngkN8SycQMBI9M4XKh31nvPshWRuZt+Yr5LsUIDkWtqB9VmLDChO2yEpZnvoM1P2JFnle5XWsjMeLj8sbwmLf+HKqv7aodxd3Egt+mtzvu3YU\/E7mLVvgyVNi2LVettcZ6Y485hkIsPSFcoNXsN5C8hMU+pz6\/PBUuBFxsdfsyz4ro32UeWrnTLB9iO+TQj15cYu+ma3DbycqgAgXNbzYqB10cQMTRI1Xrp+27TyY7MYpnvbE7qFcKQ83SStd+wGikPo9bcbijh4Ws43eDrP2r5IgJqFavNw1ny0OajN5mnRKCbRS9Sw6ziabbng2mAt2LeCf\/nveSYWnAxSzE1CQsGefydtQE+JjcSfCpz2W9fFCTOO1X5BRmn20M+cUHPlsSo+QD9PyswoUNfPZ6C14km6z45l3Q0f8xYtPAmQRQ4eMrpkszNJA+ZAG6vrN62QqDHVuTCo7dMM6vBPjTH623hvhcEwuyNeCh\/TJi4Sb8NFf1zwP7rYU2ZeJ1W9LOByXc6+SUkXB3VCqju\/P0kLF7APPdFCMZineD77so80PrUdFyJ1BORjsVif6uHAaDUEdFjl\/MNZciiLXJ23F8Muh7XcL3ZqTKDZIDfwXA2QJ8DVjYZmEVBtDORajUUnTaas\/AfHFWhYCXx09p409Hi9YjxuGl0UU93irzqF9ydTWVmtXeikfpDi6p1N53\/V4Aat4NnFlG7eeXpd0kpa7K8qkLJZb9SebBDwM0BX3a6H45VYk8juwWoltuUvY5XthQ0dqGt9mXx6khiTiD1jWMPRbbF3bLN70Po+LYWeDpO9JgjX5NueyX576bCQ3MLj\/NTUX8kUsdjyap06jZBks5EVWAcnoIlFs+s95p4ZrJNJ7MFlsZ6rlhJ\/LB44SpEcvz2vdqrKSL\/glqq\/5g7UZRah1zK7+xrAA5xrWPwYbLWFccHQg5CbRGN1r8WRoBaKtMz7Fqmp90MNkmN6I6+vDGyXhDgf0BI+RhxW3mV9kmyJHUByn9Yq0KEd9lD6Xh+RZf8LqXDxeYjsa7DCXHU3wl61z7RqnKtxhuW4uRa5+VWORHuOPAof9lU\/vojtvdubOORwHzFup3R9AtW\/AYfaQZ5jpUAuB8v2IJeWDuN+1fR\/7F2EnTEtmHnlnP1r+eckbajp\/a00IrTZlfbh3tVrLSqb3BAi7HfgXIWvQNxigzkfnE8p47+m94eLodCRUCHDRZkxcUoMveXbUIM0In7mvqIPNA2qvOSLTZvmA3eaCos\/6TJRu3ZNt4d0a\/HYRfeTiqbVZbb26J67BHXY4+Ju8nrXjU80mssHDXDElf4AUEXiC85I7u2PgH6b80mJiC3H74ujGSMKkQMVWBP94XVCCJb38NUq7lyvY+EQPFESPM3Q3QXwO5AcGnoNGJQ+0tmeX8uLk9xD0HHNeG8S2a90rA7ir3iJ6YMeGFXn5uRuzEgCd+PfvqIgOGIvQugMd863v2\/Ru8kqtTPzuXkISCrtVsgqgmXkgKLYkXUkiSshvzSLEXw5iMe4NHY15ePQKcc1yHcyWmemXKVRjk2pH8xTAMzWLq470xzx\/7l7e1aZ5av676ZVB5Uq9IEfdcuAzMNzttZrWIqxE8p\/aZX+WwDcF5oMl4EpEicEhLHfO+lN9nbTp2Yy8XZKudDAnLZ8+urUWgDqbi51nF\/tNitCLAGaYIftgu67QYpA38mBHrAw17NRl542SqK+Z2MUAWrXH8HDW4zL1gx\/leFyc4SWDBywIEN7KQSTKIYCvP9GsTUqFJTU6RAb\/+Yu7A1cHnIfvQOoNuanlVl3VuYu4cceHhUtpnZUjMUCJ4fQKzs5WMNMxt2hzmXAP+Lnx4uO9BV9pZhvAf36k2CW\/RU10jR9bn0yk+8jIdONMrix5sCUbP1+R8O+2LsggPwj4vZPys1+t7z6yUBLpfSGjmVWKg2FiGuGtvj3fv825beM3R+TUkXCNze8tsUzzaTRuDdOrFXgA09FSNYRjSys09qV8qkOclM\/0PCMnkMWfiZ1S8vlCxafYR4A9pOy4AO+VIYYXjLXJrtVfFcoqZZs0vyk++mF54xbPZzHh7WKxLE\/oFCCEPEJcC0Ef8wfVSOhByhpFUu5Wkrpyg7ZOt9frj7adftWgONQH\/TNAS9xdUEjkMr9PSg06offC1K3YuUj0sXAv7TV3aGZmefE+WZve0BMt9jc3Y7BqXZV5lODEsSgM5S6RXiqKYlsJrJbKnC1w17FyadzXEjr1JmjoaU0He+qhxR6wT0uEjcEvZB1SdWo2fRlMVuP9hrXS71Ts6xa9YHprZ1v6MZkuu6MMv6PpZeuwDyzN08Bu1FEfcIbw2zRzzrZmlu2j9nl5C6\/BAmnhDvX7AzMVj8SRNpI54BxLonX2bK+KtvFKmbsnGNoeVFTUgrQiPV38NcmNcZ39befbBqnyXq9sxw8e1dlEokB+S0Liv+eFlu1rgpmRulFZGoSVAfVuB7qtCNVR2GIrEpyIYYjAaJa+Wuw9WJDy4lZ3U1KnSbZ9fk7LvKciFH1dC4etjBKYiTtEhsmQnUE1G03kaBlP7G+DEwwGo5iQjLB5trc6PKmFU2q9LMDBXT1cWMROoY7XMXjn9mUGBvIMedmxcTYALN9ob5JgXkKSBQg3c0yGOhyrWEYzGxxoHZmlh7NYL5kG8gCJgnaqXCaXpeZL\/HVxBPDspXxDtvjc07kTUs\/98ZHJZ22QU0GvuzkadaeGhI05KB7BSXVYhhNwhYeUO97t3iKD18N\/6fx\/IDZJrYw3XoAfJYs5f1R+XRpQ9tG0QjkNq0GYGLHu3UvnKM0VVAuBlHgG+ojg3g0vMP91sDHloqcY\/2QjvVwa+O7AY4DCe\/vAu8D6m52Ry1YD9swKlyOAVZAh5Hdp9lnE29nFqLbEYFvM9D3oAYaQdbMoG+6dlQyJq4p62pYfQI0r3mQ608svQsyiL0ADL48WE+imsEf4JY9vijrRE17SFgAX1YuGJahf5Jrica2DPMP9I8G16a5EnsQwmCcHzYrJd6eY9c0F+rWtgb4fVmD5vfHdhIOE5dMTiBjOW9SD8FHubCwL4gIeWlhGnnIfWld14gaFAaalynlz4RIkeWwStcQXaL1PcG74pY\/4RCA4pQLvYUkHHsyjLotZxxT8VUSsBek2ZSWe675Onyjg2s4nh8chEsLNXmYfkRW19lj2XydrnxciPlOFl7452O8riMxEtk5cuzVHLixK7o4w3knmE+r0xI2Hu66gaT\/xdiKdvzvdRZXdUGEY9H0g\/7Df1zF6CehK55psDjiQR+mX79V+E6tOPhc1oCpkzx4ZwRSr5yWSDE1R49Ks7cg1YldldkExTGeRWRZIIetSSfyEjxb01w7fTOJ3Qp3Y7J\/bF1TfHf8uyzERovrk2d3\/mqLeJ8x6aKLuDPg1X\/0eRITyPw2CIsd2cYaa3mibSEz94y6nfQbDc3Fi860vPjdK4pAyR0YabdMsl9diUIjzJW7FdUeQf6+a9cdEfOPZd1Cu\/5B+NeUP8d3erSDyLgGUbr2K4VvE22k8Ty2uR6u3VajuCHD5\/8H07FvYx9xBIppPzmF0sHcKF3D1oyKqyeEqWTUc75Nq7HZFKoEXGgR6yQ6Bl9fjQpy51DqwVlLQNQsReH3LBKqkuXGZPyU2WvySy0x4tTvelPxtZi6FByGqwT8nTVdtqx5cEMYr9lFFRQMwpCTuIoW0BzhI+QSJE5bMtsI7EshBouimCzUh6etorDIn5CxJ67uTcWdOYAnucbq+2FABld9OWXuaElv0EBEF\/mlWDwXPiU7pIPI91YzjE\/vRZW\/DLxDDNkHke0Qqir3Y2OYj70mcTd14aOXw4A5gi4NT62TDP3rFm0w0DtXDuqV+ZGiWuRrs6QWaSSANwscw7PpQwK4dSS6Mu8DxGB0ZD7MTZmH6mdviLoxJEe1tzrMsrD6gEH26jQ71oojRSL1WtyR1TreVoJpM7VskyJKE4CufACtAKG+pClWbPL9fHrMUcAiX6MnW7tAscLTaT6D9K0Y5+\/SPEp\/vEKnAZYu8a80tpLxBJLr+lu7aGI8u8LUj5x1oZIfxLmfsksESDjCAFpFgr8It7C4OnkZp7YzqggVqpcIknS+rWFYW9+AedKtTEXyBxBoEsunM77ZGYuc\/rT6J1NDbiAIPhiZnqPlMVooAj8PGLBithm3et1EWV5LfTwjtu24Djhf1ZQHeaB0TI48Pb0LfPZC8y5DZ0SXQNSRsXw1MsLYm4kVP6cYVYCadlPuPb5yDCa\/ON62mzLHsrDrf+Z6CH8YpvIyP9s6Qzlzh8pwEDVPDh0EOF7pAIbDTyv8P0c7\/5mRX5piHPiCvId53HSzs4iu9veUhCQYNagOOEpxn3\/p7JBNd9nzP9LK\/YxS0HWivEtXVKjKnazKdazVc7xyCFATcFsDtl2MCc\/vbvMiG7y0inBCQ0ifXB9xer89ZLz5ZWB+IYX\/eAppxZnh\/iilFFj7+Ofubzm6rRzAZC6LlTjGa4n\/mkFFDDAV4kMZXrPDxycE8mePRJtCeoHXwJoAPmG+lhS60h3O+Ep4VzdRIhzAbKSeYz2F+te6ELqZE7TyI7qoFPdOx6+182eo8rGIx7m1jfV3WiMnSSWdCu4OYLjlCbfAtSp6dol3GbMkcyMiAD8bKIatxqmMYcAHReSboiH7rxC6o\/hi9+7zz7jgq6e12FENL1pnEaBtqr8a0iWShXM8+9PM79mIgoT2KhTnrOw\/5sktI3FsWHAPpcjcY4gx5nAO8EOjhH5zeQ\/HAQ4zTpxCVzYdl5fmkMvreeDG5jyZdrag9yW6PqtCabhmOjJ8vLsQTCBKA6zEbbhPH3MQaveOfMtu4+lTVbyiJDz1tAqyg9q9BQ+PWvuBEs66uhg\/m11piP7ER3X3Z7YQO4WFvp9aw\/qfj2Ni53r5Il0Jf6w+4hZCSp\/Z2dDPwH5hGq0Ns\/tx4Kj5CwH75YJfImiv0tIEjj\/Y3Oy6vIhYokyEDSXNpdsSJ\/ix1PCDSzH5sd92xALsYDAoiiLpOHNj4KWMv9lSDmfDcKUM0j4DCFZpuJ1u0b\/DRcMgdmBU6aS0jWohmPNX5ZdT9iv1s42tqQeyNBKthTLvq5Ya4T9LruHUI\/evJH5RtJR9KSIFeBYakfDqap0FitAQVC4goXSPnVYQI7yd4E2kFMEmnuZQyABMO4rn6MqSgnzSGYVuk4O5NDIOEq9YflwnfRrJHFVdSqHhKwukzrlgUzCicV4V0lnxcQilgCsRFwQvvJ4K8MFOmWDO520mIkOrhEVsjwTELbRW8mHblgNmvu6ZxzuhlrMI2LT06OiFL0mSpfi85sllfFthb21bUqhhf\/55q8Ex\/y5hgBIRDXdK9f2ctZxxtmpmTvWvWRiUt7otQ\/+6I\/tNVkACuO+RAksSaQDtEdMRgnHNZC45O1adJbMM\/61iwXg7wtJ6wPZO5l6C\/zqi+eq\/K87BMtK84P8uBXB\/EnRbJk+jusW\/tAMYvM4LuaoUElC1NKOoD1vvV+RaVWcCvTcyTA+oKOhRteQMvVPnUnpwghAX46kJdf5+2HFXi+ZWi7CbId+jEqUUicNT5lTdJZfCK+8jhaXmvU0cFdtnwzmqaLMcR\/EDwdQKPuM5tStLV\/5Jbccr\/uxKk+Wd4AKlpOu2++SiM43VDhp1Z2jNGt5VBHZfcQLNIvywxtDScHb5Jr1D2a7DCgTfiXNgYfQro413MO0o6+cl3M6MaYdgjzExS86bbYaQ6JtOJZ+DiYR9XY3ZRvZt4nL\/97uMdx72r0elceA6NseennUWH18ch01fL4iYztocuQDbP63M3J\/xvQLC4sTdfcLAFvH46PGxXaZh2xci4Pim8AGV5CHZ1PVOL9joLUNXvjGd+b6iAImLS5N52tRh6Riz1aXadj5wLdrXKe3QST34cCvOjQi1gonPjg5tOgNBP6H0s4W8fqD9Tkni+8bty+puY+O8ERHhNzbu4N3AAXZT6lSdRuITaQvfHgLr1JHOpyuQ1erZbZ9nhktsWUY3YsNaZaA4xV83sREfIygyt+Ez9vzV9bcuAPBh4iPol\/SUkcCI69UGLupngmzpBWI8kiMndZ7H0uMBxdaUbXe3IbQ0w5D5ldKtsoNCXmk8YCmeJDZ7XGnc3E5UP7TlvK+qEO7ZQDLVkape8ZrHMzI50DuI6vk3TlK6iAewxkZiqvdQjTcWhECVpHV9KypGVXNeRZqugcVBOvnr0g+1IrHv2DUtwi81TPHoLJ7CBR0C5XM1cQe+uwSJoG9b7CmJdUyLkLmdnNl6mZkUa4hFKSOWC187K6qicxEqYv1svBsJPdAR63LiH\/jTScxccjwbwvJznAeZjIaEIhrHohuRs4yXsRMpyFmf7IzWA19n+208WFd1tLq0oEX\/hat5OQn1uQkUIYayFiEV\/xZUXecbdQ08poy4jbK+ICIL0HEYqbMfhHRwO8MGIEvgpVKI4cVaSabPdLqNAcwWq3dJ6utNozP72BTC9OeO06tYgEAipvI5F7LBtfHcFK5kPt0sId2iVfMoiXngPfizzmG3TKVS\/4gYeOuLNVeu\/SVW8YALT8MTmHVmNxJtCTLQEOZvzoQAeB4p1j9x+ZrOciYXwLjlTwsIpwBGnEn5wGlCP3xlrOtoH\/vyOzQ+6roRzHavsbnU\/ue2hoTJjS6HAoffILBy19QGA5WeCFYOk8nj+GnD2yGLzQFeIvaBnmA9ByY9LUqvphjx28+","iv":"ccfe2b6f0fa0cdb0b4374d07707c2f46","s":"50750ecd84625627"}
Share your thoughts. Click here