Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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