Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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