Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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