Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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