Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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