Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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