December 1, 2023
By Zach James
Italian fashion label Gucci is debuting its first festive marketing push under creative director Sabato De Sarno.
The Gucci Gift campaign sees the Italian designer balancing heritage codes with the modern touches he has managed to roll out during his first year in the position. Simplicity and minimalism take center stage, with understated allusions to the season of giving interspersed throughout.