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Feb. 27, 2026
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Marketing

Lead with emotion, not demographic stereotypes: Forrester

June 22, 2017

Neiman Marcus asked consumers to submit their photos, in an example of personal marketing. Image credit: Neiman Marcus

 

By Brielle Jaekel

NEW YORK – Among a multitude of myths debunked by a Forrester analyst at CXNYC 2017, easy or automated experiences were proven not to be a method of instilling consumer loyalty.

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  5. Christian Louboutin delivers striking summer 2026 campaign
  6. SCAD lands $10M jewelry program endowment
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SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists
Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton