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Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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  5. With ‘Fireflies,’ Valentino finds power in numbers
  6. Porsche Technology Apprentice Program graduates 100th class
  7. Men spend more on luxury, but shop the same amount as women: report
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  9. Ruinart welcomes 2026 art series partner
  10. Monogram partners with chef, television personality Maneet Chauhan
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