Multichannel
November 20, 2013
By Joe McCarthy
Lexus is injecting some of the zest and energy brimming in its "Lexus Design Disrupted" efforts into the traditional "December to Remember" sales event to marry two sides of the brand's image.
{"ct":"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","iv":"33d7f31d01ec029b1c108d937c01621d","s":"9a7fb753dc56366f"}
Share your thoughts. Click here