Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"97eb9c50b566f64dae003a1e0acbfbbf","s":"ce46e61b18297c76"}
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