Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"ecc3d0487f234448757a9d04c2cf4e03","s":"25bb21b41675da87"}
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