Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"a98b550eb9467ab927f0bf16e0b60b2e","s":"88b4829cfeae1144"}
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