Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"0fd412090225ebbf21d25a97a7d54f09","s":"b10904486baa681c"}
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