Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"6f95465938836b124af6187c969246b7","s":"c42844190ee52680"}
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