Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"0aa16034cd9f1154af0a6e7e1f3769cd","s":"4a090b17cd437f87"}
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