Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"6beda720046238473d236ac3e643de4a","s":"b77333b80d329ce7"}
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