Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"c84b0227fb6a418543486acfb034857a","s":"11322df697c0a3e3"}
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