Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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aSXlim\/tSH58umiPHCaDYBJBD4xT4goJ+P4T3Lij2zP0tv1FAxLVgZLnMfVMac5Zyz5GekZwg4Vp3oo7Eyt5bRshfRGatqkdEGMce5Br\/p9PiYuYcuLYU3IY0VxTdIspwMheEnKeXs1CvgIRVXhaAsopuPHpX8SXmWdWtYMO\/jdH+epuuXr7podsqd3n26FsRUizY2LEpUVE75IImYv6AIOt01bb1yQkBbYB2bYT1OtwFsmCAkpn\/AfvJWrlTN\/Ip2fxs2L3FguaNmjP7XuRlJ6it+LITVIOM7ySThw9XF0ogj\/VF\/MOU3+bFNchh4XH4zYIGYSNl0Ud4ZfHF94cGSc45tFuBQ7pFNFx0IhOWWMW\/RSYL3Odbw4QOtoKG2ppxEQGpBo\/UOipFjeyFpxKcvoQWBcZeGgpy2dwi0qj31bU6jTLVeKsf\/8BZX0xKc0Wo3dOzY1N5M2rf7\/ME2+eK8mX10f7a\/AzpZGWI44dq8Q5XNLQ4xusC0V+4YSPkdhtcUBYVeDDmdB\/20RV\/xRSQxvvkScd5hJCJOqlkzQv8ZiNkzNn7p\/SIfs1i7CsA3IfmK1oNgJbXVY+gg8xVgCxnpNroCpLQMkLoJpRuHG0whv4eyCaN5Wpv\/ZbxsNTe1Mj4BGgkmDHzSSzW\/cysmwhMUHf7yjdAgJ0vltPoCu3JOiLCmRVsF245aTAIFLpexJhDugGr1XFEQuehR7CDYrsAFQkDBHcrjxr+qhw49jdU8N1hkPN+2Ixan\/K8upmPL4luY1dDrXb\/zNKESW\/7tp3yc3eYjIgN3EevIMvXAKZbxWp18azeTVLF0VnpNMeoR3Jk+6TeuLikWFGRWFxYXrnzAR1cuhLLuMXePFB8U3zeop7T430TyvEsIA5zJtBxEybbLJ90TQpq8\/eX30E\/ymmBQCDX33Ka9i3pEvdIWJpp5To9\/eAtdbo0TwVJmAamMtRBzCd8AH5kKY1cF\/zB9p2pt6R2l+Rt2ScKby+J2NBsUgCLnU4GoZDqV9L39efLfdGDKFMhc7TSYZ4cCyKSNNFFEKQ7dJeV\/QatbayYOQWU+dHseKnE7DYOGdsnd20AUA6u8RMpuQ28anitHZbPR8EFypVkMQyRyzNIURf+VFTT3V4dkgmLjUDnqWxnQ8lga3DQClpaDck5gw+jBOJIXUQRqPx\/kwpqLFfUA15FJ6\/Qm6Ywnj8uIRkwf\/RBmpcxpLGlDPFQBtYagWPji0mROG+4R0SKc3Au1DeMDBNHiHVXLvJDrVBlAhv\/ZMWkh4Xsy+QUv\/25rpWNqcUNCT4Rz4rQW9B26+yFYjhxT7s+qT2ZX\/9YLYEmrSO1CAhoR36enNF3B8KSEBay794QbP1R4E+ijNnX2OKgBJaJvsQIW0BczxYxD1D3oaB6urQCOUQWSicDL8BDmFasPc69qF\/Tokl7za8S8tHyIEFa3EmHHCHKhTVS8bqWpFhVn\/SrsM1l7GUqgwvPwMvBJ31G1ufSRxNoYUW+ko\/nnIIir8UPbwOUjWmXJvBLAJynAKsrGzfcL59uOkn5L8RcDWAwSyBR3DnbA23AaFs3BDinr9uCksNROvDMW2gFx\/i2Z7\/OjFAN1z1+bpquNja6RnZY056y2kHbbzny78Wvx+F3KSBU4W49g5wto5sTgpXbiQqsmkK\/VXgmJq3+37RSNCQ5y1BSqQTPwcluo\/d135QtOCp6Ii0aljTPLvu0i4ZigfGvUj3HU6VmePMrERHvsyhSsZvpncCzfzXmlRfyE8dYSAx8RO2J7m9gbXdhw3ft6B20KNDsKhJLyNpdv+E5P6LpniYPe8GP1qLIFNVter+HE\/bFnj7StXtYxRkSuaHBUzJdR35qGUiF4cv6dObbLEzUhyn2HdhTm38Fwl4AWbYmqSqE4s8di1KhwAYaLVHHF3NQV5gx8D0CQ7dEKD6pkfmyP+7hB3PgDSEpFQkFDbEBrGoTlZlkqffnt6PUUIG1zPQ9EuHAM4FrM8s8s7qM51Kof1+6wiRU\/eljd+f9BbDk\/KjxbGwnIo74w3JJu59yC6ttadGx5rqBYQpzKHbWBJEZshnJoX9aJwOo5a1W8DuDol0UtOOo6FKfSVCMvhu4+HnMDIN2OmAytdRwfs0jDZu5pQsVoK8pX+PwoYmF3MKaAN1Oa\/nz23695GO46z54C9Y6t9Cr8cJdeoRgkE2saOr9Jhsf+7T2xSLOppyvl5qNRY+n8dXu\/gIMOW7\/3KIL8DZgccSeQnlZo50ojMrDQn6ObJ3cb56b1+pcvExYrItkGEIeBBSPNMcdEV9VvSSymwbvSLcKmV7BmMe0A6koWo4rL+Y4rhcpPVdNH3XD+rZ05lT19HARANEQrydoNStpnv8\/E8BzbyKTnEHHcZUM8XfqAqsUeVDj3zGi5+BwuaZjq68dHoSXqMtxHGuPN55T\/HHQ23efyLJQDAqK9yYbLdjU6GYzJrEZ\/vnfFxBbgN1C0EC5EYkvqBkSPQBBF4tb2kom6KWHbhGCZs\/RGLpClnG7vhW+d6EkLJ9N1rCYTFDIDFavE++D+KmBwI5mLlTGohc4WCPzqknxhQeE5vU8lnwAmDOCRhncW6SolLghyRqqWBA5tlSeCQZawcfXYttVAqh5gHiGXiFaBaL+yb9w3l3gAa5JH0OInY+Jb9TdPfDwQ8MZYDS5bdiY+UGK9VXbq\/Q88zGkZTMbyPwL2whg4uEvYrrod3oNKcRF18ggQsQrn3YeTmax8SfqPWg27SUIeTMNI\/aEZdWmtZvMxXGYHxVOi63QhrREyxZC4oqAKgcCa\/1YkUKWf4jNpt6DwVI3WUobWXnBXk1W04uNbHX1WVTS7ecvGtUavxCZyMw33tOWDcSqi4FC6Haxm0tn74vu+pL+dmRJXLwqidshQ\/VleKupmqfPW2MnhFeJ\/0bMeAibtZVJpDodbx7aGv002qDaj\/rEjTpBhYp0UWbcCatxoxcPOMhnfY79SK+V0I4aFjb3zcw+Xc4fffHL4H6TF03DvEf5bpboyluEW8M5PnY1NuYIaUJBg9LbcM70rK2HaCNnbC5hC68OvIvwyneAK834M+bVIFgBjI8Dw1bi1TaBpfWT9jQ11+eieHChASzyoPJ0NKOxvZ3z7k8xMgyIM0x+tvby4ao45\/CgMs9y33WSyDT4oxnec2a0oxBpi5tN5Udt55QE31dGQLjgadQnkc=","iv":"225c24a16654642f5abd312b824635a4","s":"658ee7755ccb0346"}
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