Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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lJBJtN+JcUn+1untAGcrg0vHZx2tdTMpP0Q+RJX6xi31FEA69US3Orz8p0PK4LqGWuu4fwGCzk75cOJ+XT1mjg9vvPWtd3otuT3H3E2mF+PPdIIO\/waOA\/nfHs3U2nlMTq0mW07EM70NqVjWZwhCNlKfwNQb\/aRtMR5jIKYjl5Atv2\/OpmbcVJh\/NKpWXdlCRXYtFLHQTLLQQKsCD2V9kBea0vMF1\/pXRfLyyuw+BcZ0nXKwDS1AI4+vQJnpAALXWpdNIwtL7+AhAOPIYUZZeXAeYxcbttXJfHKgnQVihIDbQ\/owXhVDPb9oZVPAGJWI47XpHJpUiVK6VMxvFbB\/z0bJlHEAD2Qps3xLYtJf4Nm5BhBqXUC0ot9jBNrSBhjImYv+rUoZcT9cIix\/VrmfhGcDLuAXtIThdnCJJI55RQdwwV9Io7HGGh+QVgV+RvsNox7zImVS0iw1lmQu\/6gP9iryaqjSfAYKmxAITUwts93vf4yKdBvalDwRuQ85Zsh1h6\/cWowQoA9rUqw7\/WdMle9M7FCkTuVBFkWVd6UqpqhBnZ96WbRtD0MObFHAvm\/1d6pafVRLxOYxJ5+h4eWnZnDY6HgNa4qAaFG0tmf61nxvM\/wfqYe2FTQANSxafNjmXcnpB7\/GuGNtLlxD0r4+\/ktMlYXeAC3jYBJ72g+Q0fh1dSz1YLy8gpzA4ru9YjX5DCYYe4HC5rU4mMXhX65il0A7sjNwDvyOJE9BYqPMrXHtUyhZzH0M32ooUDsyEz9LMMjc3c5xv1N0Rvbv3AithMhSv7RekT5NaSr+9zcNv4ZhjcLGlXPHkwO1Ez5trOg1NMAzB7QV7eOHbq2BX+LQoYqmKbZ98AZPXmCFvoBHddJb9RDjq51dT\/8y8+0T+ZI2R5mWUevJg88xBDKKKBB+pzeUBZJWQukGNfmeLkhmkRrS1h3IEaGNDey97IFN790ijE74xQBm2BEXULRoa2Z99A2YsJWffrO+fcpja9sgGt0dxuMgfEqIFtU6kHN9QHjjn7k449f4gkLPYj1Bk8r8kD0d62whmmRx+Ov\/KFvxNBHoOnq9tvqfadkVqTNdZNX4EfE2wktHJ3rF3JL8++ze8T9+EIN7rWwPu+ImHEIxPATQWnhXFoDPBKizvhW\/g+mqOZOIFfslSzfeObOrcN7JSLZS16iFw9iv2TEurOu67t69Gqj\/WWoAOyhY+4MNgxTih6T3Ae2VnlTJRm\/0AYoOa4A591MNzas4HFe01cSLs+CmxBWyv8eU6iB7uMTd1makCWRVBx2ecijTgAZmxXBVI2N4kbH6qSVCc681gVaN2e\/t6Q\/WuIPdMam380nB8FNsVc2buMTGgaGyGkyPJXt\/e5Tx\/jj1HDewEIXKXv\/FLZSvA87nH8O6PtjWYUvnGe3NUnyeKw8O8hnrW\/pfyj6eXgVIRgp6PNmfb+7NnEx+NPsM92Gv50j+KrGz15W4Dx3Ag85A15Lx6ZOi2HRKLV1YgpWE6W10j\/gFwHFyN8IU\/dQImeNfFMfS1ekcI55yf7fdFwxttZdoL0TrDl3syeES9LAzwt5hCPnDnzyUntirw+TEuv2MvcsstmS8YXwmYEmMxCZkcNyh79d0FNpirXwTpX1y\/d4N5dA9uNE0TUYuMWoGKu84iB2F0tAfr9OPN51091pEG9usXkfn\/sIOLkRgDMazyVLBDWTbjdocQu4hJ\/JJm8XOL7hE3X15RjM+r4OItP3wyOa9P9fkJcT\/JCsf1UgK5QZuApsjMPFymbsAnhFpP9nd\/0tc4339RqdNsHIBayeJQS0U5iLy5XQ1ymzKOTI9IWQNsgY563gS4+3ieEVVJggOtO9TA8Xho9Jie5AnEMScZzif8XAIrTmdq4mRaY1qr8L7rAYlAAAexK1t2y5oSqQ5ylJ0xE7gN8S4CTbZl5dAHsoqdi0zmV0fsLw+mHyE6WSQI+\/Tk7\/UZgiLpTo\/T0k5zaGw8CWdfyGdPsKNr3cdTm8sKF\/IGSJ65chwIsO2fnMD5XisbvUtSM\/b0+dCAJ+vpRlU5Sskp6T\/4WoxNj0U2enCFTU2slu2XMdo8dezfpm42tOBwlXECHIzuGKGIyE0e26eeMCA9r97BhzjWR1f\/3mqt8tjMxfORzht2IPU+UMjp6God5nM7cHTXuw6Z\/AUZpTw6dVpGug\/UvGzs4X4U\/NeMOBeX9c8RuzW5uCSg7kt9adSKVSjMDL1MKORTF7zTxmcZjY5HLODwlb87uXMwQWWi72bROjzNkA+jwlr0jMWl6NoUMS8VWzcDVQ5opSgSqur02fDue++RX6pMVjy1HPOEDjE3S5DEP42wI3OizjnltZ1s\/yvgR9UJ8ecPEdPShZRNbTMoQeUAavkRrXSZGHm4G7n1XN72y0BGhdOCNMWF6QzYGYO8wv34viHe82cpPdYLVaD+YDQy2QdmAsSDf7v9LKONWTnZDURofh0AT+OcM7HoOY4Thu0\/dHeC+vg7Isszo2Hqm283RsJ4aUYmeKxKDqzAPW+FL2DUL6tleTCnRvn3Q2nla2xoEfWqP5oITMQQX18UFvCZlL9hqNOm2N8R2nEPLzneoLUzl\/qluNoaSsU54C0WizG1+HzBE4lV3PLSBCgZ1k3MaVCCW0IN8tXm1R2Js0P7Uy2E5QXHgyQiyMlMAbTnG0ON1ibGdPefpbZZSR6NgjhRliIaGYIUyKkes3q20WHXB4Uq\/zAYzCECJJL\/BUIAFC0EEHCXfX2Fyfj7PugpFyZ5OrdJiZ2vhRx4QXJ4qwrSWewhu2DxTi+eBTdzH+V0mD1lnsH86MKUkGzmn2wkvka+CCCVElWB91IFPTnvRjlS10PMN85BHjd\/N+5DFZ3wNyeebPEaaWUIgiOAd1HMkFtsK2cr+oHH6D5y5rsQ1JNrQ7hxZUCN56n0vjgtq2VKnHFNEwOdfFA5Z71XFdEITLl+VtAmR7cDcl0Q2FL8M40EUVvtI0F6RA4Wcq8\/v6N7emKoZ47vR1dL+yZ8+wCPLzGxQVUhoK8s67BGpoB2h+CGjrWilkyGocbfJtlKIE60H2YqGcJqPksF616KVp0jgwnqJwyIicPRoh9nGDmgYRbwnQA3fSygBV4F3BMTzhxZVWDnughit5NSlUb4sVpUP84FjZ8L31JKUYSB7qy6yUoeF14MpHhSI8Iq5VEQ90nNvKzcXuuubn8=","iv":"e5c33f1ae029c9dcdbca4467105fa4e2","s":"23236d88af151f35"}
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