Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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bR5wS8+xGFGUhAYQJ3i+USF0l+r98Vb0w+CzJn7meFd6TJcGF13r7IEp8ImcmnVBCND+xZb7rp08uaDFHCjgTvso9vUH\/18t3Gi3BBeTDq8qTFVNWhgw7ZwRFNS0HixrHbl3j1hUOHne2u2Ctuk2T8k0WkSrIUIAkF0+sp3lF5kB55XpzoWlg8K9ppvUATzVZ9pByJj6xMJ9gGNom+vO7J6Srgor5phjnPnEMMLwpyO7iPNmMCE+srALKHnIUIiUBepy\/3Heg4g58tDZvoDdcpk79EdbmqWOLtuh3LzIeUljF6joaVSdFHB9sHYlg1Dxl487tPan+siKBlAroXp5Jo3E2I\/y9PkottV26kmBIFgs5ZrO+VR5Bj0dnaCjLTOns6njZdyxISSK83NtSytJOedpkXrsbge7+S15jkWnwdpLWoAt6ykgkwdl94i3pNY+staRqHTUwAzw2IBjf62GK9kPMWv+5ZyEbcAohpkMztbtYPprU5IUa8E9TtR4eemG1Yl3VMfPO3F2nUqMi3\/EduixmMWlR7Dx\/poNGRY\/05McTBsnXphAyjdwNIQnuLSMZYrqluTxZFjZ3rgA7MpON3iiTAUnW3hiuxfBvcySx1rZLHtMr+d12lC4u3u6rJ8PY\/gxHN1U\/OAX66jpKShEjuvC0W\/ac6g2qou8J8TtF8tSIQL0Q637OtxOCpZGes8YAnGq51fgyelGpS2LSE5MmmCIm4vFc+V0hDtA97V7xhWj0YrQ3g3FPusgrra2lnWGvn97nK4Z86rAS06Y5UWad+QtM6kqvNQ\/JGqR8rwJZzRpeTeiTaZQ7u0xJw1X20xQpzIwHz4yzUh5Qeih83cr+iMY3lEcvgeDpoXVX7FA8t8tDE8DpQ2\/N0dQMVFmQtcF2PmxX8P12CTiI4jOwqCOo\/bWYbLpuOAQOgJNnoz\/MMAIp6R7R+xUVjrm06vuE0KKEClRF+VtezVt7ua8uG4Qv9kCpWN4Xq4A700AqL\/U\/1NF1SAJN7\/K550jw3A6\/FEx5bwmwa4fYgkiNo97uyLSWumEdN8qWhmQNqYgIA39YmYbg2pyfL9VHdGGVhsdjsquepRx9aXG3wDbK9FA3wSAm+xBnf7v9Cs0QcaHAf6ejh9\/yBNis5v08eRWGpF7KxNS\/n8uzhSytlai\/tiBGfzgF+uZ4k5d7S4vmxE15MpnsdJc+0fYOPeAYAEeKYLdwww3CfCJxUvlc2VUweh6a66WSOP3Rk840rVXfYGA8ZraaR2e16Dr8c2A29Ubow1J3xAOx7Rc3PVdCD7co8v\/\/J261H4H9KITFu0ogtS3wEexSN98xg9vQvpas3ER6a568\/VpXO7\/jb3EM4wECSPFazd++oZ4gcc6YXY\/1lo9d1K\/y8STpbhR5l31SR7lG5G0ZvL1XXOzBgYK+1WO0HqpE22cMEsrUw5ehPt\/TYqZUfVJ0ts+epEOQo+jIqc1Exdw4dI0jwC8ZHms8mBgHFSpmMiWejfu56QwbCxQ3ZS\/Q6OI4aRhkJDw59SNG4\/aVVfufwt8TpjShhxawYkPGc1T0VRyAtzPih2Pqe6RIUz76K5gt7BsmRfci8+z8AdqhbTRGsRtR\/visVB03Us5Ebhu4Z3d4JJ69mdSYM\/S7sVKxRxUwm8J9XCKfgwyN2YKvf0bcWVBd2ccLh6ynCD9SpL1BL4mnYTl573vqXyBTDnKPfyWV99k80AQ8RPmaRZ\/GskWNt9uRYM6NgHXRncth2+rf4Gj7G5jtd030z8hgzuHPpAIMAbq63EzHLnkBRo\/zh8dJycV3NuUv6ie8hqv24XJtKxIAqTOCbwnRribGhNSZUnHxsCgZyWHkDQr38F4rYqKH7KmF5NH\/CoR0HA8fIIeTXnl93GeiPW3SyhSx50eXo78Wff6hVjMSirYupSfz5A1UTS5op8JuWFDqikyqu1fr7UkwMhNc25LQQN3DTl9gXf2DrHraB31qqqS\/2unePU8yM1v5yTWrmGHxYTPPLd4f68KT5+z\/yJIAM9kwCfbc7czP+s5Cnm8NY3VOQpCdJPI7JDLB+vTd8He16iv2phrmi6whb1bM\/zx0+j1uEMIf0aCK13fJF227TQXa\/8GDJcewHMW8Xq2WDM6hHvEro3uXcDRMIpBZIuUxVrR0xIRD0F20Z+L\/aI3O6Bap5hQ1w2bKN39RecXBk1fBxnJxz+EFbc0ZWn2Tsk3mKRXlZD\/OlGigZQlYhD2t8kZh8IMW+KAubiywL6DMKi\/o15Jaa4TdBsTsFz6YnbFkJ9mHDV\/RenbnslmiAv\/QWxB4uTOKY8cFC7eTvF+GkDTLO9Z24CvtGahE39xwCawUHxr9q+MxDVpOrsco9g\/pFBwr9uQ5BaKA0+Om5xjjM4388J2un77BWOXNKfdyWfyHwJoH2drfOoAZcmwJOi0RJ6jjGM2BmRvh1TfkthoD8ijKzWHeQE4nZK97hxwl+KOD6XvC4bfLFGLv0dgHeprl304fsN2\/J6PXsnQyyMau9ChCidS8jRMCd0e\/ibJjLaysh85wMF5pCfyIghDqmRl1S7jJUw3ilfsrlI\/NVyzYcsww3B9\/3BE+C0IJDklkqWs2YREn6sH4PhOFDJg\/G6Xhf0TnxgZdtVXiDC9CzfFpUyUPoTfUzRUg9rIYy1UVuFVYzinbqXsWWgsiFMr4aL5plFdimMWI262MXAIQbXab4RfjApq5bWU7boD7WZYYEbRjIWgntG\/65\/gHdJQkctgRirFD0iqzHAkzehni7KeYUilJGx\/EAqXgQwvojPvFW5JfMQY\/nCnQ7TYK72qkOV377QRoKQXtTXGmZwSELn83NWaAt370P+mD\/bRZgOFlBrF\/Xncnf31wotVrSeG4YnVO1\/3ayTP6ROOB\/43mXoug7GeDzCLFrot1DcT1zY71etP6eMa4TUyTDroCQT1gBDAPCAQAh2gFB9GM0g0syGM2XdQkVW8yEoVRJoroqQBRMC6SHOInZPzX6Oohd3wtsWmFlIChvD4M1Rbhm34B1GcTxSnYe0N7QXYulEMtACtuKRgmfy+WpPdFUvh1BwR30sGJL\/uWGsqK6wwlaNCyAARwK5sKXaTrLU5eZ1V+V6CXRuK0kq8j1dU6wonraOXgwZoZzqbSZzGkupPi+CAD4ZNZMQoAScsvXMRzHrvaMQE74EXyDFNAh54HQ\/jYE5mM9E=","iv":"a97aa427691257c4b8be5055bcd573b6","s":"6e54c90edd1f9806"}
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