Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"11c58bade0134682176d083f156b5230","s":"7fdc1d174d10439c"}
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