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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Hermès showcases the surreal for spring campaign
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Chanel unleashes ‘From Dream to Reality’
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Luxury Women to Watch 2017
  10. Pratesi continues retail push with new Boston boutique
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