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Mobile

LG FashionWeek show incorporates 360-degree mobile strategy to engage attendees

April 15, 2011

Mobile enhanced the runway experience

 

By Giselle Tsirulnik

The LG FashionWeek Beauty by L’Oreal Paris Show produced by the Fashion Design Council of Canada was supported by a 360-degree mobile strategy that encompassed mobile Web, SMS, QR codes and a mobile shop.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  6. Pratesi expands Palm Beach flagship
  7. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  8. LuxExperience net sales up 1.1pc
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship