Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
{"ct":"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","iv":"96a284d77b041a2a5a1bc7e76080e9f0","s":"bbdddce4cec534e3"}
Share your thoughts. Click here