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Television

Lincoln contines rebranding efforts with Twitter-driven Super Bowl spot

February 1, 2013

 

By Erin Shea

Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Lexus to stage installation at Milan Design Week
  5. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  6. Air France stitches product story into fashion-forward campaign visuals
  7. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  8. Singer Troye Sivan signs on as Penfolds creative partner
  9. Farfetch spotlights Mexico City in spring/summer campaign
  10. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
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