Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
{"ct":"qn8fFMEIguvwSGpqXhSVBr\/GzBZkZnNdJ8kjPoHy0OJdAd87jskrgAmbytA1g7X\/aoeknWuoF+L9gNW2OOi9cKQ+l9bwXbPI7UTX+vKpSQb\/EsTOHtBTeLiZJx5VvNiIKICIEC9wzDT8\/WuJEUC4lK65IYct7hDbcazlshT5mrLVnlrHQnZoXSQFSiwdo1FBJR0VHHAU2nR2uRVa402zDELOhVpZlLXkyZz3SIc7A\/hxFNCg0NyoGEE7nzDmxSKutbOrArWo+xzVoeRYYUKAzPlbjFoVuJXn98L1N86eyqBFnjQ4J6Kw3IS3IXDHue8o\/irplJYwfjRUU97TU7qCyDoD9daXGpNt9pkBHa4aJuGLWXMLgEciG4cbfCVCPspgsOk1inR2pcsKBF\/y1TTnIch400tdmi7LYj7wM6we97kSVjB8nXoDnKWnueapNQI29FS0nSojJARdE2FfEzisilaUkHjDop7tNWcp85qJ\/jSKS5sqBXtlJl1Kx4\/Jvi6dKcf2uHiaA8i2wdhUgI3hfAkcrKArCFdkI+4Vt2xNGZ0NQfJ9ImyeReoj7BFGD8S\/pdwUKBvPGd38ZgBSvM06EYuZLvaU8Yvb3CNb8LiPqwblq+354jG2k3az0u1t+sAM8lIoWOiJFAI+ySo9gJ4lVtDKU0FZtbtUVCRpOBKs4grpqwfiIMbzMo6kCJxHA1M4SJThMmahn02HUbPIZkkuLHZ2OIbQR\/bDbyCL7E6tmd8U35egcPjQmGgqL1qZp0HQIYUVuhiUuO9ZAMRHRTiag32ZDHwl2XqypAP1WwT8PEUs151eSHAPs3DA\/F7\/AKx7zPA8sk4DxEQO3FQpvee6Zp4Qm1+F+J7yNzVsaBgBKP+V9FocbAh9h1ipQgghpxGyGMTnMqOnfXpKCiT914XLFrk8+3lTFHGnaIIJgdWa8+1B+nu4zZ8CRQP0hdHfTFgoP6ncnt0ZN7NcJ\/htN6FCdrC42KMhKbx9bHKtJRDhvK4skVgRItBi0zsHsI618f5xSDuUoacxX1Z2nRSWj89uBH1QVXO5pIsb6X4LioSk6UZ+q9OAuxa1RoJ1u3qQc2x+KdJnIdo+iJ4GUyf50u6ZIZrGQ+VVRWgTT8eC\/CZLaUph7coduEVtS81JyxSL8zJfP1OYm5MJSl6ePrkEMGsigK+wfppWCDdCpCDAHQpxp1WU96qDuAcUBGLHJcxsqvakxf6GSEnO+UEiU9HJ\/d4Ec3NMecNZeRFLFeBIwxjnbgpziiiLeZzj5NL3V0Vk8UOV947i+fBgWwprU5E8bJa78DvR\/rOxYgLoTgW3I59AFJcLK1oRl9JCzclIC4rVLDqVg6H79VnwKOBVgSDktoX4nEid4OuJ5Os7WOU8k6UKjAgpRUsA1MY+TE1L3Xk2atHVjgmLa4zQoAKXDJAgciFiJRKOsU0qyjVvnXexDuBB5KSpJSZioyx2cIZtZmBMIfOsDdYv9a\/eHIofAtZvc6EoXaEQrND3hrl0JTbq0lV6e34vF02dpCk947zgr4WgjGopD\/Yo23SebHVwz6BL5ihEHPG8ykL1P8Gk24yBr0jiW9RZJ0y1zJcmfUrn++Poz\/fe6jutLN3FoQWf1W\/lHkwlK1vvvw\/M4VxBUQ7XJorokGI318DxN9E8b7v\/eeVGhZmgqy8fX+K+Vk1VYbsuWlO1jFUMCW2xKai64XXvgSjnCl1rM0zHai2aQe4SaAG6OABE3\/KLLxzFkDvUQh+xj0TjAUb\/JdjgeQYlMB1TRP60skFvKPKjW8PlFp7rWLRs1YqQBo7ED+VbUhZKFX6eitl+O5P8wA63aLrwxZStNLLCAOgcFiUD+vq6RcS11xaXYNEOesKtUfnXw40gH+imoe4J0f8OSPOnxqc2SbdE8mrSq4wTvXe33NbeJYK9Z431tgONlY+\/mejOm2IbUx6vWUjfdj8WzRVHzdXgI2pSxCmwkUVfjOpjvLeEltKsd0uAt6toz9r79ApJjXtcwos07aJw7FGCTbZgwunex5vdw4o23o8L4i4s\/Bous0TiPSkrw4iqB\/vCI6NR+ApPuYqYGe1eq8Oi1HinfQSb699Y83nbye5I+bALpOThtIQgSGbRbNFO1mnO3cM5dTSpnDEKe1b5FLw9UxyoQybCNvkVvhI3VKo+jYKrXCOgBPsvNJSXZayGauJgIWxxVDvcjGEHaenpMxUSqeTITifjfdRu4LfoDoxs9U\/Spn84d0d1ZT\/uI1ILtJcffosEr3TMCgOWgOGWQxMf8035nQr7By5MBYFKf0w3mAVgkcYWKsey6eFcs4GdVj6Jc534krwt6E9mye7Ot01DKLKk80VbOxPGV6bgioe3n29quvwCkzdSjbu5I+M3CPoOE5SEm4SizxRiMe8Abb029rMchKepzrhjlhZCfIBdEImHNFr0CE1f2EWv85OeY\/EhsapljIlt\/YiiYmhZcLZtzakwhZT4vmsRaP+hWctZOK3XLP9UmsZZPqnzWSrWL4vcA9LTr7w5nGwSvWTpGZhWb5S6SmXZRcbMn4bcPKadwv5FTRmO+QMH\/WG75fgvJetY+CAD\/b0aYqX3R6T4OW8NgoOq1IXOwALhU4CDWiLakw8aou75ZNvf\/QErvPnf58\/6s74oOsqYqTue+UQf+26YAJlH\/CsDCoFLjECqhiMjAS1DZg7FLBTor4r6TGFIFC641TRflUJsRKANNvFv\/CnbT3+so3XVQQQzJuCBlxcURJ2x0XpSg76GdyRrIli21AF+82OtWTE6BvNBs8sx84PjRq0heMLGeurVD5wzOXcWnmxgyOTUBVzbfY38eUGB6iHEWeN1eJEsmiae31IEksfhvS0i5YVrrVJnReJbWyry\/lhjFKTiTJ\/LasjuQ9ztnHyryQJkZBqNZ98K4WFdwQNvLmQPj+b2m+xV2iDKBTtOwVEkQTAFUnzqPBQv347u7XZO73so+LAzkmGGygttxTA0FDCdjaU3hTx21IV2Gta\/+owTKOJEXo73iQw+Un6fo5glLjAD42X0GjeVQ2AbioRMtgQgpgrJ526evABBLFlpe1UzHEkRm3kTCry+bakHL6A2GwBn8+ze508xc2Jx6m3KTCpYSwfc78fVHonGZDT6curKMMRmIn7HuwqTgmYe1uFMDvGW13oPPB8HGfZ+Md4qy3CSWef\/wFV7XKbwTFu2Ft5munH+4rxNpuAhThjW1tWEAPbN9lLpUwTMjC8+57917wmzYEE8+MzQsaVfJj2Y8eQ5ilgKN8JuTKh87+nUSt8\/NNq5x+G0sUIILQxjg6wmTm3nn\/iNyg8j39PKZeQZ7SGLqp1l\/SpE5t6ufwPZFKLDPv3yegGRQYqccwXUd+YSjVSK\/IjxMLvkb4hEv+HcS3jSM3\/hJXqrNQqN3KTfYSI7ZmZ7S+j8HMqvrPXHjEB35HLFjR4+j7KJbnwT4D06iWzf5Zrh2YGTHBOj\/eF\/KPBw4yj8M4zUnq8shW+Y7IDatAR4g2QnK6+WnqXrcgn+5uyxLKwrrlfQ+KY445MAlnVwNaEX4CdssFAGzHf3aKwMFeWX2NxnZxAh5a7roWe9sqbH5bwDh0Kdew1\/N4jj7XtaXEN71QvXAfLjCk0zJntsK1sDFGF5emm4SDqz7ZbU4QxiYL2Ib5tbSeA0E+7LEc78SIEqoa6uwevtMo8mBsbt0YFt2L+DfGY1CywSiD\/ka4lXwXOOEObC44rfeAFryFE8gEQzlHy\/x2EDjB+L5sYtqnYlWLaacVGTQ+raj72gKuaT2BzgrIbvQzEGbLiBqL7avE2o1ocC2XEF3FqSqYD0d2ocl0x1z7WmnjmHkZibTaEpikHhT2fyd8\/fndqpB4fxYnsEHjaiX8YjmNKdMcbIxOLuI6VNeOtPMLG49fFTensKvCRHUh4GGpc8Y87oLJPy5OcGDnyoldN3OkNwb6p0cckPxo2h2EF9JjeK5VGVWcrHCmxShcT7MhTwl6lbjvauGHYW+9gZoiqIlEB86qoCFqcSKR0URxOLqN+YIkLEuXZS1YVmfy\/PTla2Ga1jxp3nZc3fswZiDxsMx+MHhj9AEQ5Z9tUygUdoHpqrN3jeub9Gox1W7OQW02Ny0If0oxnxy4\/OhTp3M55W7Au\/HJY7AB+ixRrfU+0\/IuGq9tv0zIR9PADFDNMGP4+g10eQun9SOG1nn+TEzb2izBD5QUEfeHbw024rbDxn9h89zkb\/iOuMPwQcLLqgeTSGJNBbr+JNzSc5hFujrQaqHdohQ4rwSMicnsU7vC1KEeDdlGqFSrjsBzWB931g3Ei8c7YMp8rZOaGQJMjqa8LbPKUreIzYqbMz\/adDT+DYT4RLdnidbss75X8BE13rgaHXWEd5f3WsPFHW7m9fBr9JFM\/gn+TXYamUqlt\/331EdnuIbTJbk1EyjLVMiESrUZtpgUXWx+ui52PuuvxdgMNAGTkJ4RT7OcRnox0BmHQMUKNvfjTb+wIzpKpQ7aQrXiropF9UT+SkSirI\/ExJOdN6LGLKa2E+P+Au75OgUzoQwSjpLb9XsPngViMlYjNFomyZEA0WoIN3cfsSdXQhlx\/PBzFYEaJhf\/\/0XRYn6oyLuxHyMLkX8gSPa15Y35xDFCy5QJxKwp\/95bJ5DIQb5+HYUmp0xyDMjvcJU4aAzMm39N96HgXd3NBZ3inU0PgsVS4V+L21f1hIvC0POKN9e8SAQtdl8qOnbUKr5LCmUH+F5njyw\/ra+MaqORkNDZUdLEGxmoV5wU4svBeetKpV9nxPa4\/oXQqCEXUM4PxZG4CDDfj2k9Uo30+InpNvtCocFBFAs4tv+KXc9g5Xb2zmsuXjKRLJcSV6dOnfzL65ymKWtbw1DCVwJ0JomccoPYEApqh2wxG6l4wQvxA014BcJvKWQesND1wt\/XhdiNkzUOcPq3lsM+9PvxN90OhrjoL72QtK0LR2uDDvJV5CkhwCxknhbcF7OqQz+CHFaNz\/3SjmFX02xYZAJfuZbGaTFfuJwe3rr746nW7Gd1ccUhlMHUT5TrjDCjLWyBIaaHgrFvFh2cq5wm+fzlMSI37PxkqxaCLkeiHUmWyI9QtaoM854fsn3UBpdYl74pYYaaTXaG5y+SMBBIloXmQtFnPXGb7\/A9rVkYK7KzRDdnKS2ILpC\/eWbrZu95zBfGJ\/Yonp73XCQVqEjjIhSE7zNhXIs4Lr3HtqxngMV386e4end3o+av1HxgfShXIf85I8AALzKydnyckOjZC1OFZPdaOFh3N0rVrRljk\/24F\/keVcjljPR8RAggu4d0urg5iv794x23MD+PIy5dAUTPpz1njzcXNPs0Czn2I78E3+XPZ5Yrivo9\/rjX0wbH\/phxF8Fgdt5hXJHV9N\/Qf0bou3LOPQnqMiB9mbWqJfBe8e7mhZmOrx+Ywt21RNmsUozH5m4Jr2r1VnSIjArPhtYtL0ht8AUumQeYnHGqMlW2FTXIV7RO\/DZr9n+utq6eaMh0H4tjaYYSoM\/64EJrlSx38Dc0HoYRWUqu8R20el0XeOrYKQjC6k78MIvbCfB+ezI6b2jhmDYQrskfrHFjjcFhkv0+exP+5J2LNRRHx7PkYMUZVMNx5hjSFWOC6qs\/5Ou9khdeaLwrkqz\/LMnInpOUZsmcOM5ENXOmO49Yfd49tnE1ZlY++31sx0iWoGmfbRS74QOs7J18JzVPBaop98eoPZZrFXuUYQyCUZNzob1suWIRthX1KMVGCANpIKW20soLcLuLxSsEGJNMgTwTYfdGGWYtqs1odRt85YC3RN6QcPd3yXx7ONBuu7k5RB0PkjTpw4ER9i0XG\/44\/lqtuYIUevgeypHz00dJgDLUxRVdP47iMA3Mxyh7azWKlBbnLd+NH99CiDr8vXT5W61tYxFPuNb4zlVcBpzdGDOVeNW1yoK7dEL3PQX0DRgWhnRp6yA6Dya48O\/0T9osMfVE6QugJRkx5w\/ONxrW88cR0p+4\/270x8chnBXnsLFJ3Zn4ecr271UkUwq9ARbh5QLgLezr\/D\/Lu2822wOYOEdIK2qI9cFb8Ty14YbRpaE\/v7lPwXZ23RCG4Rcgy2u+9RxaJUpTKT4qYr8R5RWIvNoUbO8yj0G6D+DvnZQnbC2AJ2OKDV3IcMjH51y4EEDps04hElL4lL1nFVOvX5di4aIFMuaOKs32gEkS3twSQS1leWFVENrxOaZ\/BIJ+t0GkIfBwlV3GLu6+ELo1+KjNdtVPY6xadRrFBnuhq8xyoCN2sOwm0iyGYLUcoRTkgAWcqLTD4seczaLX+pz\/1zp6l9evsZoIYchwcLlt8gWx8UapmD9KfVcGdeyUy40\/rxbEURsSM9+tpYvOTsqovtxgbPrBXRV6a8q2CuYka73JnUVQ4K7bRwzhNnc86muRtjZFmltcGqKyU5I7PbpEjLOvXSfp6wLt4AGb8npXmi+oJi7ZfWLd9aDv2yFEUtBFiKK+\/emD3tEDoC27YTEuQ3SQBzC99tnfyr7fedkBJJLR9l4i8to7FmLAP9O6i8\/x6XiuLqoEHlCXvfLjuRiyuY\/9GuDJeSt7fAOP+R9raNCt+NX8fq1z4OXDRj1stU6NlraQlX8HmW2NzeALYdSl7Demja3hd1XDDrd5sqndbQmRvFn\/7Hb70i\/eZMlk97eaY33i96SUDin25tSmZj4QUTdi\/JwxDQLpNvhMCsKRWqXx7U2Uzp9QEjlO+UlFgPNerX7eSsLEh1qRywZ\/Wt2raYCkPC2gAVN6Gj5HE9RdeH0aX4GtCQf1cQFfCCVRVDfUZriQgpdePtITvNsQ3\/K5mfnhmw3+HkD09bqtPiwUV3DS8eWtS1C6R6V2W5y7UpKE2y\/9upt5yNNNtM+Q86c1PFnNP6ioM\/07maVpqk9ueRLBanOHOL6jzF+TsNxVmp7mHWchr9p0cdPNiVppx+MMpaATqvrmH4a0KD5+sniU06t3jCbCVM\/YrlLV1vIXgJ9hrve8TNxnerYsW0eo63woWJjApLCDsDoUSLIgWfQXZURUJYlkWBS3l4d6wfGdcBUdqaPyE09LnTwKp+vbuzYYrR+u\/jfRLWzMO2AnQ8pow1ZEFokwaT81YmqK3hW9hl7jjLvaPOe65HcuU9uMYXPLyj8XVv9XTLcaxI9Hm4+f8qOckjgTXMLZBoWpnanoYjwcA+YbHsiIEpbLZEzAo\/VIEehAWmIiIqvfmWwxqIObGp6Mj76Zbxb1VBLS777GSXo5N8kEWfZgx4jpJWTTA0Ol8TuaP+9OYayhiV68Rs1WxUYfU7++I8yjFw4SBC6AemFVgjq+KkaVISAxFOujhS34MhlwLN53jBQAYP+m34J50KTuZ44GQdnvUq1Np5QG+wuLctQmAAXkATlJIJOmRJQySCkHsLiB5VpTyQLQSInpGs0n4O1ERb2glWpr52sxzKgIgHFE8jTGnFwdq4B+x\/H34LVflzvWobebylt9fluKfDrTghrXSbpQ3r1L8TJk216uSOLCHF9ZL\/cXwO8Nsrb+I2c8hokJIOOqvlh9j9DdGCg2+odm5wwAhmRJjl4XnmQf5IRXkKMB9\/1Fx0x\/ChOmgEKERTxkYEoU9Du2ktPwKibA5MhynnBBx8uOHyejn3j9X4idcVEL1HUrzKO7g64f21ir8ijp9zEuOdRMOYyQWA8EuQQU6UjE3EjOBwksc7LGYJcNlHY6gzanw4PselUEZeAFXEO7yXx21t3pgtgKgtVwPJUVSYDJiKt4g4lxIy0Fyr6YKq58apTqbfl\/96iL3C2P33rk\/L47pLUZYo3873j5v72GG5FHZgl6JX5Yb7C94fKArdNx729MTiMWVU\/nRw9UISGKyPlhyOCCcxjyW6nVKDOxj+dBYkmB59XW2gSw5I44FrfV8v6rjbxv9ua8+1y6fGej6lPRm0FDevj7G9Q2otuvJepdDA8Jc+gAoSeM35x28iZK6eWJxPcBF+WAjzdW+7K6\/Ylz3vpO5P2+GDnMi3B1Vcg88XoUq\/y6CUiKQw+SAq\/JaR10nEDUpwTcxk6rJT78xsEc6sLhPkWyi6jbmE\/4CCfRyl2EtPAtNypv6Qnntulru95qP+kx3MuTaGobitefvl4naoiSntRJTKAVC06VbZ\/k+Aa3Z9R45o8fOkQwRp0LjEB0vnp0KYYARWkYJq1UsDTFHPQdnNXj2COkoGlDM\/5DQdtmwiMTM7NUmRAo53jt82Ob2UifquRu3RdOhHdEYdEuZQQnw0bHQ9vVZgY0A8RpNplRSWaLwoSdreXd7HJ0vQt3DN7\/q6eruMWLHwpo0JCtLO646mfMZxMylRU7KvKd9BY1TYkq+1AiQCRnjyUNIVu9dWNho7UFswEwov0EAbbotIaDAC2H+lrsTK4IuAa3V\/PfF7wmJON\/Ot+qwNGG3B\/M0l20zwc+9dJTe0wEWIRRzDWMKpCwhGUT\/LuJFTRDK5e76jic2q6iPIjP2IYgvuOE+4LUv2yvFeZICAtBUnl1xxJ+Ck7MdARWEqxY\/HIP06VvDqDkxtkkAYfN1HXHNJ5X7SaOSlPxmV1+LDjDboXTKR0zIMJaqE1HLaR6XPjnelzbtd6ptbH52K83RuBkM1yDW4Pj9Lh28toqwWy1FNSWE1Du9\/9dQMoGD6YKu9OHM9zqGz6TTtuoe8OMoKwtKnWaPfIqwWr+sfjRAnzHhV+uGiGNum0S84TRheXjayPR\/U+p451R82fZE71tZvQ2eCbOw7QLy69NfGzc2A4B6urejeFKpw\/Pl+J5jLXtdeJ5AvmZizEwvk2402UgoXkr4wfv9i0gjd08h0sS\/Hwy70mGMcCX82R2vpQPJ2UVMEBA==","iv":"11674bdec63661cfef45ab3d8c206486","s":"9361a0d388f093d0"}
Share your thoughts. Click here