Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"1ba3ca5827b19c827ed2251683a7e2ce","s":"5c1f7326a044dcd9"}
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