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Television

Lincoln contines rebranding efforts with Twitter-driven Super Bowl spot

February 1, 2013

 

By Erin Shea

Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. France welcomes first Case Loewe location
  5. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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