British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
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","iv":"50a1ae70dcc00667be4e8c5e9f29000c","s":"82289960e0807436"}