British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
The jeweler used social media, mobile, in-store and its Web site when it launched a gnome-themed scavenger hunt which resulted in bracelets for participants. Links of London used a friendship theme to encourage buzz around its friendship bracelet, the prize for the winners.
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","iv":"33efdfbdc38b1665a806208ecf093c77","s":"9ec0aef89b1bfb68"}