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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. Harrods announces key leadership appointment
  7. Audi propels Santa into the future with electric sleigh
  8. Exclusive Resorts purchases Inspirato for $59M
  9. Ruinart reveals annual Carte Blanche creative collaboration
  10. Kering to acquire jewelry manufacturer Raselli Franco Group
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