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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. St. Regis Estates to premiere in 2027
  5. Dior’s ‘Lady Art’ project turns 10
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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