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Dec. 23, 2025
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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Bulgari, Tiffany & Co., Cartier among top-selling brands in 2023: 1stDibs
  8. Happy Holidays!
  9. Luxury Women to Watch 2017
  10. WatchBox expands into Switzerland with headquarters
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