Luxury Daily
The authority in luxury news.
Dec. 25, 2025
  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Dior dives into French Riviera with escapist fragrance
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Dior dives into French Riviera with escapist fragrance
  9. WatchBox looks for growth in editorial integration
  10. Dior reinvigorates Miss Dior with latest floral romance
VIDEOS
More Videos

MORE IN Retail
Louis Vuitton introduces Visionary Journeys Seoul
Off the Cuff: Getting to know luxury’s top-tier talent in 2025
Matches plots second act under new ownership
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Hermès, Goyard lead consigner sales in 2025: Rebag
Sephora introduces new concept for SEPHORiA 2026



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!