Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"2050ed965e756015a7ad38493f27d599","s":"dc733fd5672b7dd0"}
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