Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"d9a8a4ead326b5ac21a6c76d1497893c","s":"03cf2cf91f7afcef"}
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