Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"8f811d59bf64fba06859c4bffeb19063","s":"2d4cdcd51e188f88"}
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