Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
{"ct":"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","iv":"1bb7e121ea69fa0dc53bfeebc73975ff","s":"465a48e01ed67387"}
Share your thoughts. Click here