Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"edebbe6a72c3f8270095961ac46b1d8a","s":"3dd182c5ad023c4d"}
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