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Commerce

Longines signs British actor Henry Cavill

February 14, 2025

Mr. Cavill will represent Longines in global campaigns. Image courtesy of Longines Mr. Cavill will represent Longines in global campaigns. Image courtesy of Longines

 

By Luxury Daily News Service

Swiss watchmaker Longines is taking note of the natural alignment between the 193-year-old company’s values and those of its latest appointee.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Gucci studies connection in spring/summer 2025 campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
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